Sunday, June 07, 2020

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If you’ve been blogging for a while, you’ve probably heard the terms brand and branding thrown around. You probably even read some advice on building a brand and made a logo for your blog. But is that enough? And why should you even care about branding as a blogger?

When you start out as a blogger, branding is probably the least of your concerns. You’re more excited to get your blog up and running and share your passion and content with the world at large.

However, you need to be aware of the fact that the minute you create an online presence, you are creating a brand. And if... Read More

Regardless of the type of marketing strategy you choose, telling stories through marketing can help a marketers capture the imagination and minds of their potential consumers? Traditional marketing works with traditional mediums such as radio, TV, and print media while content marketing relies on mediums such as social media, blogs, videos, and other online marketing strategies.

The intention of content management is the same as traditional marketing strategies, while traditional marketing is more aggressive in nature, content marketing is more subtle, but it achieves more leads and... Read More

Any owner of a successful business knows the importance of having a good accountant. And the most important thing you need to keep in mind is that the professional relationship between you and your chosen accountant has to be one of mutual respect and effective collaboration. Most accountants have their own ways of working and dealing with your needs, so here are three important tips to help you collaborate with your personal accountant better.

1. Make your needs clear to your accountant

Both independent accountants and accounting firms offer different packages that suit... Read More

Despite some businesses having no physical presence at all, a business can feel like a very real thing. It's likely because the idea of a business is a very real, and rich concept. Even if the business doesn't exist in the form an office in a skyscraper stretching into the sky, or on the corner of a local street - the branding and everything behind a business can make it out to be something real. Certainly, some laws can make corporations and businesses seem almost human! No matter what a business is, it will always need some kind of protection. No matter whether a business is big or small,... Read More

There’s a real shortage of plumbers in the UK right now. For tradespeople who’ve studied hard for their certificates, are fully qualified for business, and possess expert knowledge in all regulations and byelaws, it’s crucial for them to find apprentices that follow suit.

But that may be easier said than done. Health and safety fines have quadrupled in the past 12 months, with those in the industry fearing skills shortages, Brexit and training courses may be having an impact on apprenticeship quality.

Burst pipes and Brexit

Skills gaps in plumbing are currently aided by... Read More

Innovations shouldn’t just stay around the four corners of your conference room. Showcase what your business have through an exhibition. The Center for Exhibition Industry Research explains that most B2B marketers utilized around 39.2% of their budget for exhibitions last 2011. There’s a great reason for this. An exhibition is an effective way to make your product stand out. If you are planning to organize one, you can use these strategies:

Stand Out from the Crowd through Original Exhibition Stands

Take pride in your exhibition display because it is yours. In a trade show, originality... Read More

It’s pretty safe to say that marketing has been the driving force behind consumerism. Everyone that operates within a marketing driven business knows that without proper promotion, an amazing service or product is the same as the worst one existent. It all derives from the very basic concept that says: you can’t sell something if people don’t know it exists. That being said, marketing has learned a lot of new tricks through the ages, and one of the gifts that modern techniques have bestowed upon it is automation. In this article we will look at some of the benefits that come with automated... Read More

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