Even though a compelling website design goes a long way, it is not enough for you to succeed. your website needs to have style, user experience and functionality. It’s hard to tell what every user likes, but there are certain basics you should follow while designing your website. Once it is up and running, there are other things you need to incorporate to ensure safety, such as an anonymous visitor identification tool, but for now, this will do.
Design a minimalistic homepage
People do not usually read everything on the website. What happens is that they scan pages, picking out certain sentences to see whether they will get with the looking for. When you keep this behavior in mind, you need to appeal to people's emotions instead of relying on one count. The less they have to read, to click or to remember, the more they'll be able to process and evaluate the information you have offered. This makes its highly possible for them to follow your call to action and do what you are asking. Images and icons also play a better role compared to words.
Use visual hierarchy while you design your website
Technology is evolving by the day and you need to arrange your content in a very clear manner. When it comes to visitors, you only have seconds to grab their attention by telling them or showing them why they should stick around. In order to achieve this, you need a clear hierarchy of information. Readers like to follow breadcrumbs, breadcrumbs so prayer to leave little pieces of it so that they can be curious enough to follow you to the end. A strong visual hierarchy is simply one of the best design elements you can incorporate in your website to win over customers.
Have easy-to-read content on a website
Readability is an imperative aspect of a website, because it measures how is it will be for your visitors to recognize words or phrases. With a high readability, your visitors will be able to scan the information on your website sufficiently without much effort and get the end before they lose interest. Achieving readability is quite easy as long as you remember to keep contrast in mind.
Ensure easy navigation
Website navigation should be user friendly and easy enough for customers to move around. Visitors do not want to go around on a goose chase wondering where whatever they are looking for is. With good navigation, search engines will be able to index your content and improve the viewer's experience.
Make your website mobile friendly
Websites that are not responsive are suffering right now because everyone wants to do everything on the mobile phone, including search for products and services. This means that your website needs to be mobile friendly, and responsive so that users can browse on their smartphones.
Conclusion
These are some of the things you need to do while designing your website. There is a lot more to learn, and even more to incorporate in order to make it effective, but this are just some of the ground rules to follow.
