Videography is not an easy task. Videographers need to master a lot of different skills and not just be able to take good photos. Videographers also need to improve their skills and learn new ones. Every year, there are new trends videographers need to keep up with.
Here are some of the biggest videography trends to look out for this year.
1. Video content is becoming “king” of social media
Businesses putting up ads on social media compete to gain the viewer’s attention. Thus, the rise of video content consumption. Video content continues to dominate social media and more and more users are consuming and engaging with video content on a daily basis.
2. Vertical Videos
Gone are the days when the ideal type of videos were horizontal format videos. Vertical videos are now rampant, mostly used by people posting Instagram stories, Facebook stories and live videos. Most experts call it the Vertical Video syndrome. Almost everyone on social media is using this type of video.
With the launch of IGTV in 2018, content creators became creative in coming up with vertical videos.
3. The rise of videography websites
Videographers live on Youtube and Vimeo where they share their portfolio. Instagram and Facebook soon followed, welcoming videographers to their platforms. However, videographers don’t seem to live on websites as it affects the loading speed of the website.
But this year, videographers will take on websites and showcase their portfolio there. This also gives the videographers a chance to expand their online presence and gain more business opportunities.
4. Travel Videos
Travel videos have become extremely popular. Now, travellers are not content with simply browsing photos, they want videos to help them remember these places forever. Wanderlust seems to be a dominant theme across social media and this will not stop moving forward.
More travellers are obsessed in creating awesome visuals when they travel – kicking it up a notch by using drones and capturing shots from a different perspective.
5. Using drones
Videographers not only became more creative in capturing videos but also very eager to try out new tools to help them capture stunning shots. The drone, for example, definitely is a videographer’s best friend these days.
Drones are now available at a wide range of prices and not just for professional videographers. Drones are highly used in event videos, wedding videography, and other content.
6. Cinematic shot is the new normal
Videographers have shifted to a new trend where “cinematic is the new aesthetic”. A cinematic touch makes the video more appealing. From color profiling, lighting, to camera movements, videographers need to look at even the simplest details to produce the perfect video.
Videographers nowadays also need to be versed in post-production to save effort and costs.
7. Push & Pull Vertigo Effect
Most videographers call it the dolly zoom, which is an an angle of view and camera movement to change the visual perception. Even when the camera moves from the scene, the size of the subject remains the same. The effect got its name as it was first seen in Alfred Hitchcock’s film “Vertigo”.
8. Action cameras
Action cameras have now evolved and are not just for shooting sport activities anymore. It can be used for almost every kind of shot. It is water, shock, and dust proof. You don’t need to carry a lot of tools, you just need a small action camera.
9. Slow motion
Videography has become easier to learn with other tools that are at every videographer’s disposal. With a variety of tools, they can create different effects such as slow motion. Slow motion is becoming a standard shot in most video content and even smartphones can shoot with this setting. It’s easy for a videographer to experiment with different shots and be creative.
Do you have anything else to add to this list? Let us know in the comments below.
About Fazreen Razeek
Fazreen Razeek from Grafdom has served the digital industry for over 5 years. He collaborates and works alongside agencies, event organizers, and suppliers to develop and execute their marketing strategies. He is extremely passionate about education technology and also writes for various local and international publications. A graduate with High Distinction from the Edith Cowan University, Perth, Australia, Fazreen holds a Bachelor’s Degree with a double major in Marketing & Management.