Modern web design is a relative phrase. While some people might think that any site designed in 2010 is modern, web design experts have seen many new changes over the last one year, and according to them, anything pre-2018 is outdated.

Gone are the days when sites used to be all fancy. Today, web design experts are focusing more on the site’s functionality and usability. After all, a more functional site can help generate more leads and increase conversions. Here are the six crucial elements of website design that you shouldn’t ignore.

1. Speed optimization

Optimal web page load speed is an important design element that should never be overlooked. The technology is changing, and people expect everything to load instantly, or they will simply give up within three seconds and move to the next website. As an entrepreneur or a business manager, you don’t want your customers and prospects to have negative thoughts about your brand just because your website takes forever to load a simple image.

• To ensure your site is perfectly optimized for load speed, here are a few things you should know.
• Regardless of how small an image is, optimize it.
• Enable your site’s compression feature so that different files appear smaller and can open quickly.
• Reduce HTTP requests in Google Chrome’s unique developer tools.
• Opt for better hosting options, whether it’s a dedicated server, shared hosting, or VPS hosting.

2. Unique and large typography

Many companies have specific typography or font that they use to help their clients instantly distinguish them from their competitors. Over the last couple of years, web designers have received an array of fonts to choose from. This is one of the things that have made it easier for different brands to express themselves through font or typography accurately.

3. Background videos

Today, most websites have a video playing in the background. These videos can add a lot of value to the page. For instance, you can use them to tell a story and minimize the amount of other forms content required to explain something about your brand.

Besides, background videos serve as an outstanding way of keeping your website visitors engaged to click-through to the main content (video and other pieces of content) published on your website.

4. Clean backend coding

Behind every site is a big deal of coding in that backend that dictates how your site performs. Clean backend coding makes a site to function flawlessly, load fast, and easier to navigate for converting its users into leads and loyal customers.

5. SEO-boosting elements

While websites should be designed with user experience in mind, that doesn’t mean that SEO isn’t important. There are diverse web design elements that can significantly enhance your site’s SEO. Most of these elements aren’t visible to the site users but appear in the backend coding of your website pages and posts.

Different design tricks such as title tags, meta tags, heading tags, and any other unique HTML coding can help your site’s SEO significantly.

Incorporating these five elements into your web design project, prioritizing user experience, and optimizing your website for functionality and physical design can improve its performance.