Customer experience is turning into an important aspect in many industries, including the restaurant business and F&B industry. While many restaurants can sell great cuisines at great prices, only a handful offer a unique customer experience that turns ordinary customers into loyal fans.
Part of delivering a stunning and unique customer experience is creating the right feel and ambience throughout the premise. If you are designing your own restaurant and you want to have that unique ambience that represents who you are as a business, here are 5 things to consider.
Color Scheme
The colors you use tell a lot of stories. Each color creates a different feel and can be used for different purposes. Lighter colors like bright blue or orange, for example, are known to produce a happy and warm ambience. Darker colors, on the other hand, accentuate elegance and create a luxurious ambience when applied correctly.
Even different hues have different meanings. What’s important is that you understand the values and the kind of ambience you want to create, and then select two or three colors to use around the restaurant. It is also a good idea to stick to the same color scheme for the restaurant’s brand and other marketing materials.
Décor
The décor of the restaurant, especially the dining area, also plays an important role in dictating the mood and ambience of the space. It is also what creates the first, and usually lasting, impression for the diner. If your restaurant is going to have a theme, make sure the décor suits the theme you have chosen to ensure your brand comes across well.
Space
Speaking of mood of the space, it is also a good idea to divide the space based on function. It is better to invest in high quality bar stools from Restaurant-Furniture and have a comfortable bar for casual customers rather than combining the dining and drinking area. You are utilizing the available space for specific purposes.
Having different spaces for different purposes allows you to go into detail when designing the ambience for each space. You don’t have to stick with a general theme and can cater to more customer segments this way.
Function
Design is important, but you must never forget about function when setting up your restaurant. It is all about subtle touches and maximizing the space available to you. There are two things you want to focus on when working on the interior of a restaurant: comfort and feel. Comfort is easy to tackle. You just have to choose restaurant furniture that can keep customers comfortable as they enjoy their meals.
Feel is a bit trickier to deal with. Different designs and furniture items create different feels and you want to make sure you get it right. For example, using modern, minimalistic design with a lot of glass and metal may seem like a good idea from a visual perspective, but this design theme suits bars and loungers more than restaurants due to the lack of warmth.
Lighting
The last element to focus on is lighting. Having a fantastic interior is only half the battle. To complete the restaurant and tie the ambience and mood together, you need to add lighting that matches the design.
Most of the time, you want to use as much natural light as possible. Other times, going with concealed LED lights and a lot of mood lighting is how you achieve the right ambience that the customers are looking for.
Get these details right, however, and the rewards are incredible. Not only will you be able to deliver a unique customer experience, you will also have loyal customers that really love the dining experience you present sooner than you think.
