Instead of a steely, clichéd logo, make sure to use a colorful design for your brand. No one’s exactly sure why, but we as humans respond to color on a visceral level. Indeed, in a study called Impact of Color in Marketing, researchers found that up to ninety percent of quick judgements on products are made based just on the color. Beyond that, how colors affect the individual consumer is up to conjecture. If it were scientific fact that blue signage brought in more customers than red, Coca-Cola would rebrand tomorrow. But in the case of color, it’s mostly a subjective field. That’s not to say you can’t find a color scheme that works for you. Rather, you should love your own logo – if you don’t, no one else will.
While you obviously want to avoid a canned, overused style in your brand logo, there’s nothing wrong with taking elements from some of your favorite designs. Inspiration can come from the great work of others; don’t eschew a great design tenant because someone else has already done it well. Instead, try to do it better yourself. The familiar can be a powerful design tool to bring people in – if it’s executed with a deft hand and an eye for detail.
The last thing – and perhaps the most important thing to remember – is that once you’ve got your awesome logo finished, make sure to display it. Be proud of who you are and what your business does. Put it on the walls, the doors, the ceiling if you feel like it. Make a sign. Once you’ve gone through the trouble of making a killer logo, you need to let the world know about it. You can contacta professional in the industry like Landmark Signs for more information regarding signage. You shouldn’t be afraid to dream big once you’ve gone through the hard work of creating a logo to match your brand. After all, starting a new business is about dreaming big in the first place.