5 Ways You Can Use Periscope to Promote Your Brand

Twitter’s Periscope App is undoubtedly among the best tools any business serious about social media marketing should use. Today, the online community is craving for more engaging content. There is no better way of quenching their thirst than having videos of live action streamed right into their Smartphone! One would enjoy watching their favorite event live and saving to watch later at their own time. This is better than having to replay recorded videos on platforms like YouTube.

Periscope has been around for over a year now. However, since acquisition by Twitter, several companies have shown interest in integrating it in their marketing effort. So far, it has gained good reception, and could be the game-changer in the world of social media marketing.

With this App, viewers can watch videos of live action, broadcast from anywhere in the world. They can comment, without breaking the broadcast, and show appreciation or “like” by clicking hearts. Those that are broadcasting need only the Periscope App. Besides, the App is now available for both Android and iOS Smartphone.

Brands that are already using Periscope to their advantage

Among the early adopters of Periscope are top brands such as Red bull, DKNY, Spotify and Mountain Dew.

Red Bull

It seems like this top energy drink brand is always at the forefront when it comes to experimentation with budding social media platforms. It happened again at the Red Bull Guest house during Miami Music week. From here, the brand could broadcast live videos of different events taking place. Besides Periscope, they also used Snapchat and Twitter to send social content to their viewers.

Mountain Dew

As a way to test the new platform, Mountain Dew decided to showcase their swag-like T-shirts and hats. The company also surprised their fans by rewarding some with the goods shown in the demo. All you needed was to comment or like the feed to show your engagement with the live video feed and could qualify for the freebies.

DKNY

Viewers from different parts of the world had an opportunity to peep into DKNY’s closet immediately after the brand broke news of its new Periscope account via their Twitter hurdle.

It is common for fashion brands to give their prospects a peek into their closets using other social platforms such as Instagram and Facebook. It goes without saying that Periscope would be a suitable option for such fashion enthusiasts.

Spotify

Using Periscope, Spotify sent a live broadcast of behind-the-scenes session with one of the singers of the rock band “Villagers”. The video, which featured the folk singer Conor O’Brien, saw many fans respond with about 1,534 hearts. There were also numerous replays, a few hours after release.

EuroVPS

In May 2016, EuroVPS broadcasted parts of their server datacenter migration directly on to their followers. Moving over 500 servers with no downtime from EasyNet to EvoSwitch datacenter was a herculean task. While there were definitely some engagement EuroVPS did not have enough followers to really get a viral response from the campaign. This goes to show that Periscope really isn’t for all brands and should be used accordingly.

5 ways you can use Periscope to market your brand

So, do I need Periscope anyway? It is true that you have other platforms already working for you. However, it would help to learn a few ways you can use Periscope in your favor and gain an edge in your campaigns.

Introduce your team and company culture to customers

People are always inquisitive about background activities that are behind any successful project. Using Periscope, a company can take their customers through different departments, and introduce people who work hard to come up with their favorite brand.

Customers will love to see the production facility at work, among other things. This is a level of connection with consumer companies have been unable to achieve. However, they can now take advantage of Periscope to achieve this.

Connect with your customers to get live feedback

What about getting a greater insight on customer satisfaction by studying their facial expression and body language as they voice out their feedback? This is better than having written comments only. Since you are broadcasting live, you can always ask questions about your brand or new idea and get instant answers from clients.

Companies can utilize Periscope to conduct surveys to get a general feeling of the public about a new product idea. This can happen in the middle of a boardroom discussion as well. With instant feedback, members do not have to waste time waiting before making their decision about the matter.

Build excitement by launching teasers of upcoming product or service

If you ever think about creating a buzz and flare about an upcoming event such as product launch, this should be the number one platform to consider. There is no better way than broadcasting a demo of the new product or service at work. Just make sure to help customers figure out how the product will be of use to them in your broadcast. You’ll be amazed at how many prospects will be dying to witness or have the product in their homes once it launches.

Bring a celebrity to spice up your brand

For companies employing influencer marketing, Periscope would be a better tool for a celebrity to voice their message about your brand. Can you imagine viewers watching their favorite celebrity live in their Smartphone? Such a broadcast is bound to draw thousands of viewers thus gaining you popularity. Improve engagement with prospects in social media using this new platform.

Announce contests and offers

Periscope provides an exciting avenue for brands to present new offers or contests to their clients. Broadcast such a video and you will get masses visiting your website in no time. If Twitter could give a reasonable response from consumers, what about a live-stream of such announcement which is more engaging? A company is sure to turn viewers into promoters using this platform. This is hard to achieve even with the most captivating TV advert.

With Periscope, brands find a cheap and effective method to reach different prospects around the globe with their message. At the same time, companies can enjoy the personal connection with their clients. This is a great step towards improving engagement between consumers and different brands. It makes sense for the top brands such as those mentioned above wanting to invest in this new platform. Periscope is in no doubt shaping social media marketing.