DECISION MAKING: ARE YOUR MARKETING DECISIONS RIGHT OR WRONG?
By the time you read this introduction, you will have made up your mind whether to read on or not. But what was your decision making process? What are the criteria that you used? Do you follow your head or your heart? Is it an impulsive decision or a cold calculation? What might you lose by not reading on?
Now you’re wondering what’s wrong with me. I may have my own idiosyncrasies, but surely not this.
I’m talking about the latest scientific research about having all those decision making options. Research... Read More
The first circle, the first friend and the first +1, wandering into Google Plus for the first time, you ask yourself, “okay, now what?” You walk around, sneaking into caves, making your way through the foliage, and slowly but surely you get used to this previously unfamiliar land. And how long does it all take? Fifteen minutes, tops.
Now you need people, so you begin to seek them out: old friends, new friends, business acquaintances, existing customers, people you’ve met on other social networks, people who are strangers to you. Slowly, you will find lots of people turning up. It was... Read More
The Business of Child Abuse
Dr. Cecilla Jefferson, the founder and executive director of Fred Jefferson Memorial Home for Boys, received almost a 58% pay raise from the years 2009 to 2010.
The inordinate pay raise took place despite large operating losses, huge tax liabilities and negative net assets. The most recent county audit suggests the agency may not have a way to pay back their debts.
The executive directors salary increased from $126,000 to $199,215 in 2010. An increase of over 58%. Cecilia Jefferson’s salary in 2011, is listed as $180,284.
Yet, during... Read More
BLOGGING FOR PROFIT – THE NEW RULES THAT TOP BLOGGERS KNOW AND YOU DON’T
You may think that blogging needs to be some big, time-consuming process that keeps you up at night wondering how you’ll ever compete…but it doesn’t have to be that way.
Like any new skill; learning to write and promote your content efficiently is a simple matter of understanding the big-picture of what you’re trying to accomplish, and then learning the tools & tactics used by the people already having success with it. Blogging is not necessarily easy, but it certainly can be relatively simple.
... Read More
The combination of video and smartphone signals is enabling retail stores to track your movements within their stores and identify whether you are a returning customer. Ever increasingly retailers at taking video and WifI signals, identifying you and then going as far as determining what sections of their stores you frequent.
However that's not all. They are going as far as analyzing your movement within their stores, such as the direction you turned after viewing a particular item or section The New York Times reports that Nordstrom's, for example, has tested a tracking system that... Read More
Have you ever noticed that the advertisements on websites have been getting increasingly personalized? Much of this is due to retargeting, a new way of focusing ads on a potential customer. Retargeting occurs when a customer has viewed a product on a company’s or individuals website, and that company or individual then advertises the same product on other sites that the customer visits.
For example, let’s say you were shopping for a jacket online, and clicked on a black leather jacket on JacketStore.com. If JacketStore.com has invested in retargeting, then when you leave the site and... Read More
Today's Top Stories
ad min i put up a remark asking if the film the company makes is bio degrable but commments of late don't seem to get thru or they are delayed? Just saying.
are they bio degrable?
Excellent tips, I wish more student could read them. Too many young guys and girls fail to choose the right path. I mean there are no 'wrong' careers. However, some may pick something that doesn't suit them. To avoid misery, one should take time to consider...