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Monday, January 23, 2017

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In PART ONE of this 3-part series on Social Media, you had the opportunity to consider how well you understood social media by reviewing a list of 10 questions.

In PART TWO, here are the first five questions with their accompanying answers.

1. What is the definition of 'social media?'

Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues. Andreas Kaplan and Michael Haenlein define social media as "a group... Read More

Being smart about business means being smart about all aspects of business, including who you hire and keeping your employees connected to the bottom line. One objective to business success is to consider your employees as the bottom line.

While these economic times make it an “employer’s market,” this does not mean you want to take advantage of your employees or new hires, those you need to grow your business. You have to stay connected with your staff and allow them to share what’s working and what your employees consider stumbling blocks to get their jobs done effectively.... Read More

If you have a business, you have a brand. Whether the target markets you want as customers know your brand and what it represents requires strategic thinking, target market research and a visual connection of what your business offers and what your target market feels they “must have.”

Surely you have heard, “you can’t be all things to all people.” Whether you want to provide all the products and services for the clients you wish to serve, most likely smart business decision makers are like smart shoppers. These folks want the very best but are willing to shop around to get the... Read More

Social media has a lot to offer your current clients and those on your radar as well. But selling social media takes more than having a Facebook and Twitter account while commenting on a blog or two.

On the other hand, in this economy as a buyer, there are many who want to be able to sell whatever is of interest and need. Specifically, there are an endless supply of marketing and advertising agencies available, as well as those who may be misrepresenting themselves by offering to develop and design such things as a professional website for $399.

This list of questions is meant... Read More

For many in the advertising and marketing world, the word ‘edutainment’ is nothing new. Focused on growing business for clients, agency executives use the word “edutainment” to mean educating in an entertaining and engaging way. But if you haven’t heard of “edutainment” before, the word can be traced as far back as 1948 by The Walt Disney Company to describe the True Life Adventure series. (Source: wikipedia.org)

Edutainment has been a strategy used as part of many a marketing plan. Today, it’s making a comeback through social media. Think about it. The very communication tools... Read More

Business Op-ed

Does Google wield such massive power over the search market that their practices are quite questionable? Personally, I feel that their actions towards a partner site - one that I own, indicate that they are.

This wasn't the first time that I have had a Google "experience", however this most recent time had a massive impact on people's lives, including their relationships, their jobs and their health. Yet despite the cost, like every challenge we have in life, there is always a gift. Google's gift to my company is that they made us stronger, better and able to contribute... Read More

A recent escapade involving the customer service section of a major U.S. firm, that I subscribe to, can only be described as the most exasperating experience I have recently gone through. Many of you will likely see yourselves here, and in retrospect, it is kind of funny what I went through. I'm relaying the conversations, and some of the aspects of the experience, to highlight what outsourcing U.S. jobs can do to our quality of life.

It all started when a service that I subscribe to went kaput. I didn't realize it at first, because I thought it was something that I did, or the equipment... Read More

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Recent Comments

How Laminating Films Can Keep You Away From Diseases

ad min i put up a remark asking if the film the company makes is bio degrable but commments of late don't seem to get thru or they are delayed? Just saying.

Guidelines for Choosing a Career Path

Excellent tips, I wish more student could read them. Too many young guys and girls fail to choose the right path. I mean there are no 'wrong' careers. However, some may pick something that doesn't suit them. To avoid misery, one should take time to consider...


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