I must be the world’s worst target for advertizing. And yet I am in the prime demographic of those supposedly with high disposable income, in their mid fifties, who are empty nesters etc. And if I am the worst target, are others in my cohort becoming, like me, deaf and blind to advertizing?
Okay, here’s what I do: I skip through the daily newspaper, reading only the headlines (conditioned by Twitter, of course), pausing only at a few to read further if they interest me. I do not notice the adverts, especially the full page glossy ones that act like warning lights for me to skip to the... Read More
I have been following this ongoing debate as to whether free journalistic content on the Internet and real-time amateur photos uploaded from the world’s flashpoints will outpace traditional journalism. No, say the traditionalists: our investigative journalists go deep and cover many viewpoints. Wrong, say the citizen journalists: our information is current and we have no profit motive behind it. We are impartial, counter the traditionalists. You are paid by advertisers, so you have to be politically correct, say the rebels. Our personnel risk their lives in the world’s hotspots and many of... Read More
When I lived in a developing country in Asia many years ago, I looked towards the developed West and was wrapped in envy and a sense of inadequacy. Middle class westerners had plenty of material goods, excellent physical infrastructure, plentiful jobs, rules of conduct that were respected, guaranteed incomes, predictable lifestyles, excellent healthcare and a sense of entitlement that the world and their governments owed them a good quality of life. I felt shafted. In my part of the world we had import bans, shortages of most goods, local industry not worth talking about, corrupt governments,... Read More
I read with interest recently about the rise of the black market, a phenomenon taking place even in some of the more progressive economies like Canada and the USA. Some lesser developed nations have over half their GDP siphoning through the unregulated channel. Whole careers are sustained in the underground economy and entire industries function in this netherworld. And I am not talking about drugs trafficking, arms smuggling, software piracy and prostitution, “industries” that are not necessarily beneficial to society. I am talking about small businesses that prefer cash to credit cards for... Read More
We're not going to feature any one single life in this post, rather we'll look at what's good and bad about the Self Development industry and how it compares to 'Life Cycles'. I read estimates of the annual value of this industry as being around $10 billion, so there is no doubt it is big business. There are undoubtedly many sincere and professionally trained practitioners, who are providing a service to those who feel the need for extra motivation. But there are two major criticisms about the books written and products offered.
The first major area of concern is the attempt to link... Read More
Anyone who owns or manages a business understands how difficult it can be. Positioning the company for growth while minimizing time wasted and cutting unnecessary costs is an integral part of any successful campaign. Yet it can seem at times that the staff you have in place to achieve these goals are the very same employees that are hindering your success. Described below are the top 3 time wasting activities at a business.
Searching for documents is a significant source of wasted time in an office. 15% of all paper handled in businesses is lost, according the Delphi Group and 30%... Read More
They bear many names: Echo Boomers, Millennials, Gen Y, Boomerang Generation, Trophy Kids—our kids—born circa 1980-2000. They have been characterized as left-leaning team-workers (counterbalancing their parental neoliberal inheritance), technologically adept multi-taskers, cultural liberals, and social conservatives with high aspirations towards work and career. They are also classified as possessing delayed maturity for taking longer to leave the nest.
And they face the highest youth unemployment in the workplace in decades and low entry level wages that force them back into the nest... Read More
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yeah Shane 'crass' takes on a hole new meaning but these crassholes seem to be part of the social word furniture. Still, crx has probably been crusading as head of the 'numbnut' society for so long it reinforces the quote "ignorance is bliss!" Or is...
Thanks Barbara and riginal. And to the flogger between you two on this comment string who's had his word (in spades) and validated my article.
Well 'de-botted' Shane! 'I robot' bots reign supreme do they not? Look it's the same old adage when you write something that one thinks wasn't that special and you get a plethora of hits for some time geographical instantaneous burst? And don't people...