There's a good reason you wouldn't drink a hot cup of Joe in your quest to quench thirst or eat steak for breakfast. It does not mean you will no longer be a coffee geek or cannot appreciate juicy cuts whenever necessary. It simply means that various meals fulfill different appetites.
A similar concept applies to digital animations. Certain animated videos appeal to marketing targets better than others. With so many types of animated videos out there, it is easy to fall into some kind of analysis paralysis. This would leave you unsure of the specific type of animated video to create. This article seeks to address that confusion. The video experts at Spiel say that animation videos vary widely. Some of these types include;
2D character animation videos
It is not surprising that this list begins with the 2D animation technique. It is one of the popular and widely implemented animation video types in use today, and for a good reason. In 2D character animations, both scenes and characters are created in a 2-dimensional space with a perspective that gives the illusion of depth.
This animation style is highly versatile and allows for customizations. When done right, 2D character animation videos can lead to an emotion-evoking piece that is likely to appeal directly to the target audience. Such videos can be used for marketing and educational purposes. Remember, the video content must resonate with the target audience for it to achieve the intended purpose.
Motion graphics animations
Just like 2D character animation videos, motion graphic animations are majorly characterized by being straightforward and highly engaging. This is a flawless animation styling for organizations trying to showcase complicated products, services, or processes, such as the technology industry. This is because the motion graphics animation approach works wonders at visually synthesizing vast chunks of information effectively and quickly.
In motion graphics animations, proper use of graphics can help illustrate complex information without distracting the viewer from the intended goal of the video. Dynamic, fresh, and colorful motion graphic animated videos can hook the target viewers from the get-go. This is good news, particularly for marketers who use animated videos as part of their marketing plan.
Whiteboard animation technique
This is one of the most used animation video approaches for B2B and B2C companies. The whiteboard animation style offers a perfect platform to delve deeper into a service, process, product, or brand details. It involves simulating back-line graphics that are being drawn on a white background to successfully illustrate the complicated ideas or concepts in play.
Whiteboard animation draws its popularity from its effectiveness as the dynamic graphics do a great job of delivering complicated messages in a simple way while keeping the target audience engaged. Besides, whiteboard animation uses a streamlined style that leads to a straightforward and straight-to-the-point finished video.
2.5 D animation
The primary draw behind this animation style is to simulate a 3-dimensional environment. 2.5 D animation technique involves layering objects to create a more fluid and sophisticated piece of video. It is like watching cutouts moving in a three-dimensional-like space even when the elements are designed in two-dimensional space.
The technique combines all the benefits of motion graphics animation style with various visual effects that deliver professional, unique, and highly engaging videos. It does this without the extra hassle or expense linked to the three-dimensional animation approach.
Out of nearly all types of animations, the three-dimensional style stands out for delivering high-quality and state-of-the-art video finish. It has an outstanding aesthetic feel that could it easier for the target audience to get immersed in the content being shown. This is because the action can rotate around or simply zoom into the graphics for a somewhat deeper narrative emphasis.
Unfortunately, the 3D video approach is rarely used for commercial reasons. This is because producing three-dimensional animation videos can be very expensive and sometimes challenging to get the desired result. Add this to the longer production time required (because adjustments are necessary changes require more time to implement), and three-dimensional animations might not be the best choice when it comes to animated video for marketing reasons.
However, if you have the time and other resources necessary to produce these types of videos, it might be the best thing for your brand. These videos are highly engaging, and the chances are that they will create a lasting positive impression among your target consumers.
Stop motion videos
These videos use a specific animation style. They use a unique style for photographing an item as it moves slowly to create the illusion of some kind of motion when played. Probably you have seen such types of videos used in various animated films that usually take advantage of this unique animation effect.
Though it is unique and interesting, one of the major drawbacks of stop motion videos is that they a very expensive to create. Additionally, the lack of flexibility to alter or fix problems halfway through the video production process is also another challenge. Even when you choose to simulate the videos in a three-dimensional animated environment, the adaptability and costs are still issues you must deal with.
Animation mixed with live-action
If you don't want to choose between live-action videos and animation videos, you can simply combine them. Such a powerful combo allows you to illustrate real-life situations and probably amplify them using animation layered on top of your life action videos. The end result is a powerful video that your target audience will find irresistible.
Animated videos offer amazing results when it comes to illustrating messages and concepts. If you need excellent animations, it's essential to learn the different animation styles and choose one that best resonates with your target audience.