How To Use Goal Flow Reports In Analytics To Understand The Conversion Funnel

Businesses that use a flowchart in order to conduct their business are often more successful than many other companies. If you know exactly what your business is doing in terms of sales and advertising, you will be able to generate better profits year after year. When a goals flow chart is produced on a regular basis, the reports can be used to modify what are called conversion funnels. This is how the potential customer is taken through the sales process, all the way to the purchase of the product. Here is how goals flow reports in analytics can be used to improve conversion funnels to increase your revenue every single month.


What is a Goals Flow Report in Analytics?

In Google analytics, you can use what is called a goal flow report which can help you identify which campaigns are working, and which ones are not. There are many different aspects do this type of report. In general, it shows the basic path that your potential customers will follow through what is known as a funnel, all the way to what is called the goal conversion. For example, your final may be designed to capture email addresses so that you can market to potential customers later on. Others are designed to send them to a sales page in order to convert the visitor into a buyer. Each one of these will be set up differently, allowing you to see which ones are performing, and which ones need to be shut down or modified. By having this information at your fingertips, you will be able to make decisions on how to market your products based upon the results you are obtaining through your conversion funnels.

What Are The Goals That You Set In These Funnels?

There are a couple different types of goals that you will set with each of these funnels that you will create. A couple have already been mentioned. You could be attempting to get more subscribers, or you might be trying to generate more sales. However, the information in between is often the most interesting. You will typically set up goals along the way, seeing how far the visitors will go in the funnel, allowing you to see which parts of this funnel are working the best. For example, if you have a squeeze page set up where they are supposed to subscribe, and very few people are, you will know that this is what you need to focus your attention on. After that people subscribe and they are presented with a onetime offer, you need to know how many of them are taking advantage of the deal you are presenting. Many people have several offers throughout the funnel before they reach the thank you page, and this is true for both types of funnels. The best information is examining the sum total of all of the choices that these people are making so that you know what needs improvement, and what does not. This information makes it easier to understand how to improve your funnels to quickly create several of them that are producing the desired results.

How To Analyze This Data

For example, you could have a squeeze page set up with a form where people can submit their name and email address in order to receive something in return. This could be a coupon or Promo code on a product you are selling, allowing them to save money if they make the purchase by a designated point in time. You will also have funnels that are purely designed to convert visitors into buyers. The report will show you which customers never made it through the sales funnel and those that went all the way to the point of purchasing your product. Based upon the information that is presented in these reports, you will understand what is working, and what is not. You can then modify each of your funnels until you start to see more of your visitors taking advantage of what you are offering, helping you to get better results.

The Limits Of The Goal Flow Report

These reports are designed to provide you with information that you will have to process on your own. Everything will be set up in a straightforward manner. Analytics can tell you what pages the potential customers went through, and which customers landed on the thank you page after making a purchase. Essentially, these reports are designed to give you a general idea of how each one of the funnels is working, but will not provide you with information on how to make improvements. Your job as the create your of these funnels is to simply use this information to proactively create better funnels and save money on your advertising by discontinuing those that are not working.


Once you have started analyzing Google goal flow reports, you should start to see a definite improvement in the number of subscribers that you get, and the number of sales that you make. That is why using Google analytics is so important for any business that is primarily driving traffic to websites in order to make sales. It's also beneficial if your primary goal is to collect email addresses and names of people that could become long-term customers. The more information that you have, especially with goal flow reports, the faster you will be able to improve your business.