It’s pretty safe to say that marketing has been the driving force behind consumerism. Everyone that operates within a marketing driven business knows that without proper promotion, an amazing service or product is the same as the worst one existent. It all derives from the very basic concept that says: you can’t sell something if people don’t know it exists. That being said, marketing has learned a lot of new tricks through the ages, and one of the gifts that modern techniques have bestowed upon it is automation. In this article we will look at some of the benefits that come with automated marketing. So with no further delay, here’s what you can expect to get out of the automation of your marketing efforts.

Know your leads, fast and clean

Of course, it’s very important to know your leads. Getting accustomed to what they like, how they can e approached and so on, all count towards pitching a sale later on. However, that can take a long time if done manually through traditional means. Marketing automation makes it so this process is considerably shortened in length and a lot more accurate. Automatic procedures will serve the likes and dislikes of any particular lead for you on a platter. Needless to say, this greatly improves productivity in the workplace.

Shorter cycles, more sales

One of the prime benefits of implementing marketing automation is the fact that you get way shorter marketing cycles. This ultimately translates into having more sales over the same period of time, which can’t result in anything other than profit all around. Whether you want to look at it as pure math or some other, more intricate way, the result will be the same.

Lead scores

Lead scores are another perk of having automated marketing in your structure. These scores allow you to track the potential viability for any given lead and then assign appropriate approaches for each lead. Some leads might score lower than others for a specific project. In this case, they are left out of the next steps of the project in favor of those that scored higher, but kept in the database for future reference and projects, when their analysis sheet will serve towards giving them a new score based on the latest project. What that all boils down to is the fact that you can see exactly how likely any given lead will be to go through with a sale, at any given time.

Implementing marketing automation is becoming less and less of a trend, and more of a must-have, simply because its sheer efficiency is through the roof from any point of view that you might look at it from. Having these benefits laid in front of you will constitute a major advantage in all future endeavors.