Friday, February 22, 2019

OKC fans pull for Dallas without knowing it?

Credit: Artved
OKC Thunder have reason to be more blue over their recent loss to Dallas

The price of giving away the wrong give aways at an NBA semi final game.

For many, part of enjoying the weekend and turning your mind away from work is to turn on the tube to catch some great sports including the NBA semi finals.

However, to many watching the game or actually being in the crowd cheering for Oklahoma City or Dallas, it may have been confusing knowing who was supposed to be cheering for whom.

That's because the t-shirts worn by almost every fan at the game were blue.

But the color wasn't just any blue. From TV screens at local sports bars to homes all across the U.S., the blue t-shirts that read, "Thunder Pride" actually matched the blue basketball jerseys worn by the opposing team, the Dallas Mavericks.

Typically, during the semi-finals, those who attend the game often receive free items such as rally towels or, in this case t-shirts to fill the visual scene with nothing but home team colors.

This continues to be a great business strategy and guerilla marketing tactic to get the crowd united and 'into' the game and even provide a boost to the players who see their color anywhere they look throughout in the stands.

However, it appears that the guerilla marketing fell flat when someone made the choice of blue shirts instead of white t-shirts to hand out.

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BusinessLife is a writer for BrooWaha. For more information, visit the writer's website.
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2 comments on OKC fans pull for Dallas without knowing it?

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By Jack Bates on May 24, 2011 at 11:03 am

Spot on! I noticed that right off! I couldn't even find Cuban in the sea of blue, he was right at home at an away game!

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By BusinessLife on May 31, 2011 at 06:02 pm

Being quite familiar with marketing mistakes, I could feel the words, 'you're fired' being said somewhere over the phone...

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