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Broowaha's Newest Writer: Cynthia Occelli Interview PART TWO

by BusinessLife (writer), The Carolinas, November 30, 2010

Credit: Cynthia Occelli
Welcome Broowaha's newest writer of inspiration

Why Cynthia started a blog, how she began growing blog traffic and what provides her the most joy from every post she shares.

Continuing my interview with Cynthia Occelli, self-described “author, mother, businesswoman, with a law degree & a black belt in shopping,” Cynthia shares why she started a blog, how she began growing blog traffic and what provides her the most joy from every post she shares.

BusinessLife: So far, you have been quite candid about your own personal struggles and how you used them to help better yourself mentally, emotionally, spiritually and in the world of business. You've had an amazing life.

Cynthia: Yes.

BusinessLife: When did you decide you wanted to share information online and develop a blog?

Cynthia: Last year, I noticed it was something I was doing with a lot of people via email and there was a great deal of overlap and repetition. That told me that the challenges were common and many could benefit. It also streamlined the effort. There is also a benefit to those who are uncomfortable asking.

BusinessLife: So, anyone can ask you a specific question?

Cynthia: Sure, I take questions and do my best to give a meaningful, intelligent, practical answer.

BusinessLife: Do you have any specific background in counseling?

Cynthia: Not professionally. I have a law degree. Everything I know about people, relationships and success comes from my life experience and the experiences of others. Though I am an avid reader of psychology, self-help and various health texts, my home library has in excess of 1300 books, last time I did a rough count. I certainly don't agree with or believe everything I've read, but I love to consider and conclude.

BusinessLife: And to be fair to readers, any information provided here is not meant to serve as a professional answer to a mental or emotional health problem.

Cynthia: Of course. I encourage everyone to seek professional help and never attempt to replace that.

BusinessLife: So you decided to develop a blog and share information that your current clients asked about most often. How did you decide what tools you would use to promote your blog?

Cynthia: Well, I didn't know much about blogging and I expected my blog to be a place visited primarily by a short list of friends/clients. So I started on a free site with an easy user interface.

BusinessLife: How long did it take you to start seeing an increase in traffic, outside your client base?

Cynthia: My traffic began to gain momentum in the spring of 2010. A few of my posts were commented on and re-posted by other bloggers and that really helped.

BusinessLife: I'm sure that was neat to have someone actually take something you wrote and re-post to his or her blog. So many bloggers are looking for the most effective tools to help grow page views and so on. What do you consider the most effective tools that other bloggers may want to consider?

Cynthia: I'm definitely not versed in traffic tools, but if you've read my writing, you know that I believe that the universe conspires to help those who help themselves. So I did my part, put content from the heart out with no ulterior motive. The universe did the rest. I met people, outstanding people, who took me in and helped me tremendously. I know that isn't the practical tip one may seek, but it reduces to this: Write great, genuine, generous content and see what happens.

BusinessLife: Content is truly everything. Without it, no matter what leads someone to your blog, he or she won't stay or come back without content that means something. I happened to notice you on BlogCatalog (BC). I will be honest. You were staring at me all of the time.

Cynthia: LOL

BusinessLife: You have been on the home page for quite awhile. Has BC helped you grow your following with others like me? Just so you know the staring obviously worked. But the content got me hooked. It is always well-written and gives me reason to stop and think.

Cynthia: I can't say enough positive things about my experience with BC. I signed up for their Recognition Program because I was really starting to fall in love with my blog community and what it has added to my life. I wanted to grow my readership and make a career transition into writing, speaking, coaching etc. I also needed to talk with experts who know how to navigate the web and use it to accomplish goals without being “spammy” and intrusive. Their program delivered everything it promised, but the relationships that came out of it are the greatest result. It was beyond logical expectations.

BusinessLife: So, BC was able to help your blog businesswise as well with technology assistance? Did they review your blog and offer feedback to help you grow your traffic and your friends?

Cynthia: They suggested I move to my own domain name and then masterfully replicated my site and made the transition effortless. They counseled me on what was good and what I could improve on. Tony Berkman, specifically, was instrumental in helping me become clear on my direction, content, intention and limitlessness. He's a visionary and I am grateful to have had his influence and attention.

BusinessLife: That's helpful to better understand what BC can do. It's obviously much more than having your blog on the home page of BlogCatalog.

Cynthia: Even without the Recognition Program, one can benefit tremendously by interacting, asking questions, observing people who are succeeding at doing what you want, "exposing yourself" and giving your expertise to others. Everything you give away will be replaced with something you need.

BusinessLife: Speaking of business, we have been talking a lot about the value of self-worth, how to recognize any need one might have and how to direct one's focus on actively pursuing a positive lifestyle. How have you used this in the business world?

Cynthia: Our whole life reflects our inner world, careers and business included. Whatever fear, doubt, anger, worthiness and trust issues one has will influence their business decisions. People often don't advocate for their best interests because of an underlying sense that they don't deserve the best. People with unresolved negative feelings toward certain situations or personality types will behave unreasonable or unwarranted ways in new situations that trigger those feelings. People, who don't trust themselves, don't trust others.

BusinessLife: These are obviously all substantial employer/employee issues.

Cynthia: Often wounded people attempt to make themselves better by asserting too much control over transactions, people and situations. These presets shape one's career and business.

Cynthia: It also helps to know when you're dealing with these people. Carrots, sticks, awareness and complete self responsibility. That's what we move through.

BusinessLife: How do you walk into a company and convince someone who has not recognized a specific characteristic the opportunity to change to make him or herself a better person and a better employee?

Cynthia: Let me explain.

First we talk about carrots - the potential of the company or person. We discuss their vision of success, their goal, what it would look like when they achieved it "all".

Then sticks - how painful is it going to be if you never achieve any of it? What are the consequences? How will it feel? What will it mean to everyone connected?

Then awareness - we search out problems, obstacles, hindrances, poor approaches, regrettable decisions.

Then total responsibility - One must assume complete responsibility for the problems and their role in them, all of it.

Once the blaming stops, the past is released and they accept the current state of affairs - the power to make the changes necessary to achieve those carrots becomes available.

BusinessLife: When should a business owner consider having someone like you visit their company?

Cynthia: People should call me when they know what they're doing isn't working and they don't know what will work.

BusinessLife: Business is always about the bottom line. How much does what you are able to do impact a company's bottom line?

Cynthia: I work primarily with entrepreneurs and they are brilliant as a group, but because they are the substance and structure of their companies, they can get themselves so entrenched in what's before them that they lose perspective, confidence and the ability to remain nimble.

BusinessLife: And following your experienced advice and discussions, have any of your clients seen a difference in their bottom line?

Cynthia: Absolutely. In that context, every moment spent must be tied to the bottom line. I coach people personally, but not unless we've discussed and defined that as the primary goal. If the primary goal is business assistance, I draw on my history of building my own businesses, developing real estate and marketing. I am versed in straight business consulting (i.e. personnel, entity structuring, insurance, location, cost cutting, internal control, quality assurance, real estate leasing & purchase, accounting) but I gain the most satisfaction from transforming the energy and belief/mission statement of the business. I also write and implement business start up and growth plans.

BusinessLife: I have to agree with your assessment of the joy it brings to help empower a company and its staff to embrace the company's core messages by understanding fully what the company does and how each employee helps the company provide the best of its products and services.

Cynthia: That is the impetus behind my transition out of traditional business coaching. I know what I love to do, I've seen the results and I want to give that.

BusinessLife: What advice would you offer a company that doesn't know if they are really in a situation that requires another experienced voice of employee empowerment? Are there things that a company should look for as areas of concern?

Cynthia: If I had to choose one aspect that is vitally important today it's know and treasure your customer.

BusinessLife: I suppose the golden rule applies? Do unto others as you would have them do unto you?

Cynthia: Always. But also, there is a tremendous opportunity to set one’s business out of the pack by being great to do business with.

BusinessLife: Great customer service never gets old, does it?

Cynthia: The days of happily handing dollars over to faceless corporations are over. People want to do business with people. That doesn’t mean they'll stop shopping at Walmart. It does mean they aren't getting warm fuzzies doing it.

BusinessLife: Cynthia, what can someone visiting your blog hope to find?

Cynthia: They'll find hope, encouragement and inspiration interwoven with logic, practicality and strategy.

BusinessLife: I couldn't have written a better ending to introduce you to Broowaha and its family of readers and writers from all across the world.

If you want to discover something extraordinary and meaningful, I hope you will take a few moments to dig in and serve yourself a hearty helping of Cynthia Occelli’s blog, Life. It isn’t for the faint of heart. After all, once you visit her blog, you become another treasured friend and part of her family. And family is always welcome to find something that will satisfy their appetite.

About the Writer

BusinessLife is a writer for BrooWaha. For more information, visit the writer's website.
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3 comments on Broowaha's Newest Writer: Cynthia Occelli Interview PART TWO

Log In To Vote   Score: 1
By Cynthia Occelli on December 01, 2010 at 11:23 am

Hi Ed:

Monetizing my blog is something I've been on the fence about for a long time. At this point, I am unwilling to run ads. I don't want them and they aren't terribly profitable at most blog levels. I am also not one to do affiliate marketing beyond books that I reference for my blog's purposes.

So, for me, blogging is not a direct money maker. I actually prefer that because it supports my desire to give.

I see a blog as a means of connection. If you're a businessperson, author, artist etc., it may well result in income, but that income is derived from your goods or services.

So what's a blogger to do? Develop or carry a product or service that materially improves something in their readers' lives. It has never been easier or cheaper to create and deliver a product.

I have friends who write about food and are now generating income from e-cookbooks, another is selling subscriptions to the inner circle of her site where organization and productivity tips are shared.

It doesn't take a customer pool of thousands to earn a nice income, when you keep most of the sale proceeds.

Looking over your bio, you have niches that could spawn a successful web product:

1. Stand Up Comedy - Getting Started (I was an actor and, as a group, actors are eager to learn ANYTHING they can to improve their craft, get ahead, cope with rejection and overcome anxiety) That would make a great e-book

2. Local Restaurant Reviews niched with a strong viewpoint (ie. great food at great prices or Conscious meaning sustainable, local, organic etc.) As a hobby, I have a twitter page in LA devoted to talking about the best of sustainable, responsibly luxurious, organic and enlightened LA. It is quite popular and if I had the passion for it, I know a subscription based site would succeed. I see that type of opportunity in niched reviews. There is SO much info out there that there is a value in having a reliable filter.

3. I don't know enough about baseball, but WOW, you do. There has to be a great opportunity there, too.

Forgive me for running off topic, sometimes I can't help it.

The short answer: I do not make money from my blog, however I do make money because of it.

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Log In To Vote   Score: 2
By BusinessLife on December 02, 2010 at 02:30 pm

Melody: What a treasure to uncover online. Rare gems like Cynthia are precious. Cynthia has a way of continuing to provide little nuggets of information until something resonates! Where others stop in say, a self-help book, Cynthia keeps talking and sharing until she offers something that actually helps. All encores are of course for Cynthia. Thank you for sharing your comments as always. :)

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Log In To Vote   Score: -1
By longli503 on August 08, 2015 at 01:21 am

ANCONA - Scenes from the film yesterday morning in via Damiano Church in the heart of the Adriatic near the sports field Doric. A doctor of 66 years, Massimo Ricci Quirino, was assaulted by a stranger who after having thrown to the ground was able to snatch a Rolex on his wrist and then ran away riding a scooter. The event took place near the number 24 shortly swiss replica watches after 10.30, when the doctor was headed home by a patient for a home visit. Surely Dr. Ricci, physician mase with surgery being Volterra, was followed and perhaps the thief it followed the moves for some time, after noticing the steel Rolex on his wrist. What happened the same doctor tells him, escaped unhurt but shaken by enough: "Everything was done in a matter of seconds. Just long enough to hear me vigorously embrace behind from a person who ended up in the ground. I also lost his glasses. In a move feline thief I tore the clock that had the wrist, a Rolex steel worth about 6,000 euro. The metal strap instead remained attached to the wrist. I never expected to live an experience of this kind. When I raised the assailant had already fled. " The whole scene was spotted by Citizens Irnerio 24 annititolare of a machine shop just opposite the scene of the attack. A detailed account, put on record by the agents of the police delel Flying Doric intervened in Church Street. "I was outside the workshop when it was a scooter Honda SH - remember. At first I thought the driver had some mechanical problem and instead once dropped by half, left with the engine running was directed to a man who was near the door. He knocked to the rolex replica watches ground and snatched the watch from the wrist. "A scene lasting a few seconds then the thief climbed back above the scooter to take flight direction during Amendola. Citizens, along with another passerby, tried to block his Road to the fugitive: "We have put ourselves in the middle of the track - he says -. But the mugger, when he saw the road blocked, did not hesitate to rise above the sidewalk at the risk of investing a woman walking in the opposite direction. Then the intersection with Via Gorizia fell off the curb and scoured at full speed towards the course Amendola ". The scooter, a 125 or 150 cc gray with black trunk, had the license plate obscured by a piece of cardboard stuck with tape. On site there were the Flying Police Headquarters. The clock finished in the hands of the thief is a Rolex GMT, the cheap replica watches model created for airline pilots, especially Americans, subsidized by time zones included in the quadrant. It has a serial number, which at least in Italy ensures traceability any object in the event of sale in a store or recourse to official Rolex watches which are reported stolen.

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