Every organization wants to increase its number of online visitors, but how can you actually do it? The internet is a competitive place, after all — and since your competitors all have the same goals, it can require some very creative thinking to stand out from the pack. Fortunately, creative thinking is what we do. Below, we’ve put together a comprehensive list of innovative tips you can use to lure more people to your page. Lots of people talk about using these strategies, but we’re going to show you how to tweak them in ways your competitors probably haven’t considered — all to your benefit, of course.
Improve Your Blogging Strategy
Everybody blogs, but not everybody blogs well. Making random posts whenever you feel like it will certainly take up space on your website, but it won’t be likely to improve your search engine rankings or entice people to visit your page consistently. You don’t have to blog every day, either — in fact, that will probably take up valuable time you could use for other things. However, statistics indicate that bloggers who post 16 times per month receive about 3.5 times more visitors than those who publish less than four posts within the same time frame. Of course, you’ll need to make sure your posts are relevant to what you do, but don’t be afraid to have a little fun. Fresh, quirky content will be much more attractive to your readers than a dry list of facts.
Your site isn’t the only one you should be paying attention to when you want more visitors, either. Think about where people go to learn about companies they want to do business with. Did you think of Yelp? You should have, because review sites can provide major sources of traffic for organizations. Encourage the customers you have to leave positive reviews of your business on Yelp and other review sites, and to provide a link to your page at the bottom. Doing so will allow potential new customers to access your site easily, and increase your number of visitors.
Enhance Your Hashtag Game
Hashtagging is silly, but it’s also very effective in the right hands. Using tools such as Hootsuite can tell you what hashtags are currently trending for categories that are relevant to your brand, so that you can choose tags likely to attract the notice of your target audience. Combining these tags with decisively-targeted social media ads linking back to your website is an excellent way to boost traffic.
Nobody likes to see ads that look like ads, so you’ll need to be creative. Many brands are utilizing the power of new media to create short films that highlight their products in an entertaining way instead of explicitly telling the viewer to buy them. Making your call to action subtler and saving it until you’ve already grabbed the attention of your potential visitors ensures that they won’t disengage with your ads before you have a chance to cultivate interest.
Test Your Website for Compatibility
One of the main reasons people abandon websites is the fact that many of them don’t load properly. Mobile users especially are more likely to abandon a task if the site they’re trying to perform it on is not optimized for their device. As such, one of the best ways for brands to increase traffic is to prevent abandonment by making use of multi-device testing. Knowing that your site will function properly on any device a person uses to visit it will mean that fewer visitors become frustrated and navigate away within seconds.
Use the strategies above to make sure your website is receiving the attention it deserves. By refining your content, making use of additional channels, focusing on trends and improving compatibility you’ll be taking a multi-pronged approach to making your website a more interesting and satisfying place for potential customers.