Instagram recently announced that their platform had grown to around 500 million active users on a monthly count. Out of this number, around 300 million are logging online daily and known as active Instagram followers. This point is enough to put this social media platform right at the front of marketing. This is a noteworthy platform especially with 68% of Instagram followers engaging with brands regularly. It has even been stated that engagement ratio in Instagram is around 8 times greater when compared to any other social media marketing arena.
Bring better ROI:
Instagram is able to bring great ROI for your e-commerce business as users are always in a buying mindset. The average value of any order from Instagram will be around $60 to $70. So, if you have more than 1000 followers on your business Instagram account, you can easily earn a lump sum amount yearly by promoting brands. Yes, for that you need real Instagram followers though. In case you are looking for ways to generate e-commerce sales from this platform, some points will help big time.
Batch core Instagram marketing efforts:
Social networking users are always in the lookout for authenticity and want brands to be part of conversation. But, if you end up creating content every day from scratch to share on Instagram page, it might not work well. On the other hand, you will find it rather challenging to respond to comments simultaneously on Instagram pictures and build relationship with other influencers. So, for your help you need “batching.”
- Batching calls for doing as much work as you can in one sitting and not executing work at sporadic intervals.
- It helps in improving productivity level by eliminating transition time and keeping you focused on track.
- There are plethora of social media and marketing automation tools to help execute daily content marketing activities.
Things to batch on Instagram account:
There are some tasks, which you need to batch on Instagram account. Let’s get right into the details.
- Create content for followers:
It is always mandatory to ensure that you content is of prime quality as it is used for getting engagement with target Instagram audience. You need to create content around hash tags, which are relevant to your products. The recommended image size is 1080 x 1080 pixels. The captions can be around 2200 characters long, which will include the Instagram handle.
- Schedule a monthly content:
Avoid wasting time by logging into Instagram account every hour or so. You can easily pre-load content beforehand by using some of the best media marketing tools. It ensures that you will fill Instagram profile with relevant and high quality updates at regular period to keep the target audiences hooked up.
- Engage with followers:
Posting appealing content is not enough as it is a social platform and interaction is equally important. So, you have to take some time out to respond to comments by followers on social feeds.
These simple steps are to be batched for the growth of your e-commerce platform, right now!
Kristen Smith is all set to help you introduce ways to gain real Instagram followers, just to grow your e-commerce count.