With terms like SEO, SERP, DA and PPC floating around, it’s safe to say there’s been an important shift in the way we manage our marketing these days. In a digital world, where more than 3 billion people have access to internet, inbound marketing has become key, with companies large and small investing their resources in content marketing to attract and retain customers and increase their ranking in Google.
With such a notable focus on website speed, simplistic design, engaging content and infographics, companies who do business globally, or in different cultural markets have taken to using professional translation services and content localization to help them get the right message in front of the right people and gain access to a wider market share.
So what does that mean for the humble text message? In an age of sophisticated design, social media and email marketing, is there still a place for SMS marketing for your business? Well, the short answer is yes.
If you thought that 3 billion internet connections was pretty high, then you’ll be amazed to know that there are now as many cell phone subscriptions on earth as there are people, with a staggering 6.8 billion lines registered. So if your company’s forgotten the power of an SMS message to reach your customer directly in the palm of their hand, then you’re missing a trick.
Text Messages Are Immediate
SMS messages are immediate. You don’t have to sit down with a creative team and chart different scenarios on a storyboard; in fact, there’s absolutely no design element involved at all. No printing costs or long, drawn-out planning sessions. All you need to do is craft the right message and send. It’s so deliciously simple and quick you can even bulk message hundreds of customers with one simple text.
People Read Them
With an incredible open rate of 98%, text messages get read. If you’ve ever sent out an email marketing campaign then you’ll know that trying to get your message in front of consumers is like trying to pull teeth out with a pair of tweezers. But something about the simplicity and personalization of the humble text means that it gets read. Craft the right message for the right audience and that makes SMS marketing the perfect medium.
Of course, like with any successful marketing campaign, you’ll need to target your message to the right people and make sure you send them at a convenient time – customers aren’t going to be impressed with a 2 am SMS.
Text Messages are Simple
Unlike complicated forms of reaching consumers, such as augmented and virtual reality or artificial intelligence, text messages are delightfully simple. And sometimes people respond better to simplicity. If you get the right message to the right person at the right time, without being over-invasive, SMS marketing can be the perfect tool for your business.
Effective and Cheap
As a super cost-effective way of generating leads, sending an SMS message will only cost your company a few cents and provide you with an easily trackable way of measuring results. So if you’re thinking about boosting customer retention, want to generate more leads, or sell more of your product or service, it’s time to get back to basics and use SMS marketing for your business.
Christina Comben is Content Manager for online language services provider Day Translations, as well as an experienced freelance copywriter, Marketing MBA and blogger. Christina has lived and worked her way around the world, garnering in-depth knowledge of diverse office environments and varying industries, from media and entertainment to education, health, and information technology.