Saturday, February 16, 2019

Google Takes Another Step Forward with Cars

by TedLevin (writer), , January 07, 2014

Android started in your phone, moved to your watch, and now is moving into your car. How far will Google go into the automotive world?

In recent news, Google decided to partner with car makers Audi, Hyundai, GM, Honda, and chipmaker Nvidia to bring Android into cars. What does this news mean for the typical smartphone user?

Google has taken enormous strides in developing convenient and seamless ways to transfer information with a PC, laptop, tablet, or smartphone without losing any personalized preferences or information. All of these devices sync and create an incredibly convenient experience.

Yet, this same approach hasn’t been accessible in vehicles. The growing awareness against using smartphones while driving has made mobile developers focus on hands free and voice activated technology that reduces the distractions for drivers.

Also, due to the reliance on Mapquest and Google Maps, drivers are less likely to purchase and use separate or internal GPS navigation systems for their vehicles. So instead of using your smartphone to navigate everywhere, why not access real time information such as directions, live and updated traffic information, weather, and any other digitally accessed info that benefits drivers?

By partnering with these major automobile manufacturers, the search engine giant has revealed a new perspective for drivers looking for the same tools their smartphones provide.

What’s the Open Automotive Alliance?

The “Open Automotive Alliance” or OAA refers to the agreement or alliance formed between Google and the above state automotive manufacturers to push automotive innovation forward. Unlike the advancements in on-the-go technology through smartphones and tablets, this same type of innovation isn’t evident in vehicles.

The automotive industry is searching for ways to modernize their vehicles internal entertainment, information, and navigation systems to compete with the growing rise in popularity and use of mobile devices. Tablets and smartphones have dimmed the attraction of internally built digital advantages that appealed to customers in the past.

Transforming Cars into Mobile Devices

This news is representative of the dominance and role mobile devices/technology now plays in the current world. The need for more convenient technology will continue to grow in 2014 and beyond.

The plan to develop and adapt a mobile operating system into vehicles isn’t solely targeting those looking for the best ways to travel, eliminate traffic, and take the mobile devices out of drivers’ hands for a safer car ride. This approach revolutionizes the driving experience in a similar way as mobile devices affect the average person.

Instead of hooking up a smartphone or tablet to the USB or auxiliary cord, you can have access to your favorite music apps, streaming movies and television, and any other apps that Android allows for the car. This changes the way families travel.

When news feeds are constantly flooded by the rise of wearable technology such as Google Glass and smart watches, it’s interesting to see the automotive industry stepping on board with the mobile market.

Due to the prevalence of mobile technology throughout everyday life, it’s even more important for businesses of all sizes to invest in mobile application development. Mobile apps attract users with their usefulness, convenience, and easy-to-use ecommerce options. The first step businesses should make is through creating a mobile website that simplifies their original website and doesn’t push mobile users away.

Small business owners need to take a hint from the automotive industry.

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About the Writer

TedLevin is a writer for BrooWaha. For more information, visit the writer's website.
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