How to Design a Professional Flyer (Even When You Are Not a Designer)

Flyers are a highly effective form of marketing but many people waste the opportunity a flyer brings since they believe that only designers can design an effective flyer. All too often you see poorly-designed leaflets and flyers that don’t enhance a company or individual’s image or put their message forward.

The truth is you do not need to be a professional designer to create an effective flyer. You can create something eye-catching and high quality without prior design experience. Take a look at the following basic design pointers to help you develop a flyer that stands out from the crowd.

1. Make Effective Use of Light & Dark

The contrast between light and dark areas of the flyer makes the message stand out. Effective flyer printing uses a good combination of light and dark. Don’t be afraid of white or light space that can be effectively contrasted with dark text.

2. Give Elements Room to Breathe

On the same subject, good leaflet printing design allows each element on the leaflet to “breathe”. Make sure that you use adequate amounts of light or white space around your key elements so that they stand out. Never make a leaflet too crowded with elements.

3. Do You Need a Border?

Look at how your elements are laid out on the page and see if it would be useful to add a border to make a frame for the contents of the flyer. Or, you can add a border to a specific area of text or an image that will help draw eyes towards it.

4. No More Than Two Typefaces

You don’t want to clutter a flyer with images and you also do not want to clutter it with different typefaces. Instead, use the weight of the font to separate different areas of text. Make use of the bold and the light choices for different fonts. Capital letters, in moderation, are also used to highlight areas of text. If you choose two typefaces, make sure that they have enough contrast between them in order to look like you have deliberately chosen them to be different.

5. Align Your Elements

Use a grid layout on the leaflet in order to balance the elements of your design. Make sure that you work to a symmetrical or a pleasing layout and combine text and images in a way that looks interesting and will be eye-catching.

6. Use Colour Deliberately

Make careful choices when it comes to colour since different shades evoke different emotions, and they also allow your flyer to stand out or blend in.

Image: Image courtesy of seaskylab/