So, you have opened a new online store. Congratulations! But setting up a new e-commerce store is just an initial step in starting an entrepreneurial journey. To make your business run successfully, you need to promote it and acquire the attention of your target audience. In a world, where the average human span decreases to eight seconds, catching the attention of the potential audience has become quite challenging.
E-commerce marketing is a set of marketing ideas and strategies that, when collectively executed, can attract a more targeted audience to your store, boost repeat purchase, and increase conversion rate. No matter if you have a small online boutique or a big online fashion store, to run a profitable business, the right and successful implementation of e-commerce marketing are essential.
To make your entrepreneurial journey easy and successful, we have come up with this blog, where we will be sharing some e-commerce marketing tips to grow your sales. Let’s get started! Upsell and Cross-sell your products:
Upselling is a technique of persuading customers to spend more on the upgraded version of what’s being purchased. During the airline check-in process, you probably have experienced an airline prompt you to upgrade to the first-class seat. This is called upselling. On the other hand, cross-selling is a technique that is used to make customers spend more on purchasing a product that is related to their previous purchase. For example, if a customer recently purchases a digital camera from your website, then you can ask them to buy a memory card also.
2.Reduce shopping cart abandonment:
Cart abandonment refers to a situation where a visitor leaves the items in a shopping cart without making the final purchase. It can be because of many reasons like unsuited payment procedures, trust issues, etc. This is one of the major problems that e-commerce businesses face. To win back the cart abandoned customers, send them cart abandoned emails, and lure them coming back to purchase what they are already close to buying.
3.Grow your email list:
An email list is a collection of email addresses that are used by businesses to send marketing materials to the target audience. Compared to other marketing methods, email marketing has a higher ROI. According to Campaign Monitor, on every $1 spent, email marketing generates $44 in ROI. Here are some strategies to grow your email list:
- Create remarkable email content
- Segment your list by buyer persona
- Add a link to your and your employees signature
- Place opt-in forms at right place
- Use exit-intent popups
- Collect emails with live chat
4.Generate product reviews:
For every e-commerce store, product reviews are very important. In fact, nowadays, it has become a standard part of the buying process. Before buying any product/services, customers first read the reviews. As per the latest statistics:
- 72% of customers don’t make a buying decision before reading reviews.
- 70% of customers need to read at least four reviews before trusting any business.
- 15% of users don’t trust businesses without reviews.
- Online product reviews increase the 270% conversion rate.
There are many ways through which you can encourage customers to write reviews about your online store. Here are some of the best ways:
- Reward them
- Make it easy for them
- Send a follow-up email within 24-48 hours of purchase
- Survey them
5.Create a customer loyalty program:
A customer loyalty program is a reward program that companies offer to those customers who make frequent purchases from their website. A company can give a reward in the form of offers, discounts, free shipping, cashback, etc. Loyalty programs are not only great to retain existing customers but to acquire new ones as well.
6.Optimize for mobile:
The mobile industry is growing at the fastest pace. Currently, there are 3.5 billion smartphone users worldwide, and by the end of 2020, the numbers are expected to reach 4.78 billion. The statistics prove that you cannot afford to ignore mobile users. To attract the attention of mobile users, you need to make your website mobile-friendly. If you fail to do that, you may lose a big amount of sales, even after having a mobile site. Another reason to create a responsive website is that since 2017, Google has switched to a mobile-first index. It means that instead of a desktop version of the page, Google will first look at the mobile version of the page. If the pages of both versions differ in terms of content and structured data, then you may not get the advantage of ranking higher on search engines.
7.Use Affiliate marketing:
Affiliate marketing is a kind of marketing where the affiliates (promoters) search products of their interests and sell them on behalf of companies. On every sale, they earn some commission. An affiliate can be an influencer blogger or just a regular individual that has huge social media following. A lot of e-commerce companies generate at least 40% revenue through affiliate marketing, and Amazon is one of the biggest of all.
8.Take advantage of social media:
Social media has become one of the biggest tools for businesses to raise brand awareness and increase sales. From promoting business through their social channel to working with influencers who can tout the benefits of a company, social media can help to create buzz and awareness around a specific product or service. Here are a few statistics that show the importance of social media for businesses:
- 54% of people use social media to research products.
- 71% of individuals, who have good social media service experience with a brand, are likely to recommend the same brand to others.
- 50% of consumers say that seeing user-created content would increase their chances of buying products through a brand’s social page.
Sometimes, not every social media channel works for every business. For instance, Linkedin works best for B2B companies. Therefore, before choosing the social media channel, research which platform can work best for your business. If, for instance, you are into the online clothing business, platforms like Instagram, Facebook, and Pinterest are ideal for you.
9.Keep the website navigation simple:
Every website has some form of navigation, but not everyone excels in it. It is because a lot of website owners don’t know its importance. Complicated and weak navigation of a website can annoy visitors, making visitors switch to competitors' websites. Here are a few tips to improve your website navigation:
- Keep your navigation consistent.
- Divide all the categories properly. If a category has multiple products, then create sub-categories. It would be much easier for a visitor to find a particular product.
- Have an in-site search feature and make sure it works properly.
- On every category page, you can also give various filter options to your visitors. Filters will enhance the search experience of visitors.
- Make all the navigation elements clickable.
10.Create highly valuable blog posts:
In marketing, the content has always been a king, and it is still a king. Blogging is a great way to increase exposure and validate your business as an expert in the industry. As per the latest statistics:
- Marketers who give priority to blogging are 13x more likely to achieve a positive ROI on a website.
- Blogs have been rated as the fifth most trusted source for accurate online information.
- Websites that have a separate blog section tend to have 434% more indexed pages.
- 47% of buyers viewed 3-5 pieces of content before engaging with a sales representative.
- 53% of marketers say blogging is their top content marketing priority.
To take an idea on how to write engaging blogs, visit the blog section of ‘Printshop by Designhill.’ Their blogs are full of design inspirations, helping both the artists and entrepreneurs to grow their career and business respectively.
You may successfully make the target customer land on your product page, but to encourage them to make a final purchase, you need to convince them. And this can be done with compelling product descriptions. Yes, great product descriptions can help you in increasing sales. With product descriptions, you can connect with customers emotionally and psychologically. According to the data shared by OneSpace, 98% of consumers discouraged purchasing because of a lack of product information.
So, folks, these are some of the most reliable e-commerce marketing tips that will help you in increasing sales and conversion rates. Remember, when it comes to e-commerce marketing, there is a ‘no size fits all’ approach. So, try all these strategies and find out which can work best for your business.