Marketing agencies today are constantly experimenting with fresh ideas, new avenues for promoting their businesses, and the latest technologies to take advantage of. While these innovations are often promising and beneficial, keeping up with the changes can easily become overwhelming for marketers.
Businesses can no longer rely on traditional marketing tactics alone, even though it's still viable. Businesses must implement foolproof digital marketing strategies, but even that can be challenging.
So, how do you overcome the challenges? Here’s a lowdown on the challenges digital marketing agencies will face in 2020 and how to eliminate them.
1. Generating leads and traffic
Generating lead and traffic has been a persistent issue for digital marketing agencies since time immemorial. And as social media platforms and other marketing channels become more efficient, the competition keeps getting stronger. With too many options to explore, it will be harder to find the right one to focus your efforts on.
Resolving the issues on your lead generation and traffic is a two-step process.
First, you must present high-quality content that’s relatable for your target audience and something they actually want to consume. For instance, numerous studies have highlighted that video is the future of content. To sum up, your lead generation strategy must emphasise on high-quality content that adds value to your target audience.
Source: Pixabay
2. Consistent efforts on branding
Without consistent branding, it’s not only tough but quite impossible for any brand to survive in the digital space. Since branding is exceedingly important, you may only focus on creating a recognisable and relevant brand. But, in a world, where consumers are being smothered with branding messages every single day, do you think it’s sufficient to make yourself heard? Of course not!
So, if your business doesn’t emphasise on consistent branding, it’ll end up being another faceless name in the deluge of advertisements. Thus, you must pay close attention to details and ensure that your branding is similar across all platforms to reach out to the maximum number of consumers.
Speaking of brand consistency, Dropbox comes across as a finest example. Right from it’s logo to the unique way the brand carries out its communication is noteworthy.
3. Determining the revenues for digital marketing activities
With all the channels that promote conversions or contribute to sales, it can be quite daunting for marketers to monitor and measure the ROI of their marketing activities. However, it’s one of the major aspects that you should follow to understand the efficacy of each of your marketing campaigns.
In terms of tracking ROI, it’s vital to establish connections between your marketing endeavours across the board. This means measuring the metrics of your site and multiple social media platforms and evaluating the data to check how it all comes together. That’s why it’s essential to have a powerful analytics tool that will enable you to connect the dots easily and efficiently.
4. Managing a website
There’s getting away from the fact that the whole point of having a website is to make money even while you sleep. While the concept may seem fascinating, managing a website isn’t as simple as it sounds. Right from generating traffic to converting leads, making sales, keeping consumers satisfied, and much more, there are several things that come into consideration.
And, when it’s about website management, they range from designing an attractive website to making it simple to navigate through, creating quality content, and much more.
Most of the times, companies deal with this challenge either owing to the lack of time or unavailability of qualified staff. So, you can deal with this challenge by figuring out your requirements. Make the website SEO friendly, and you can even hire freelancers to design and develop your website.
You can use tools like HTML5 Boilerplate, Novi Builder, Sublimetext.com, etc.
5. Maintaining customer engagement
More often than not, marketers invest so much time and energy on gaining new leads that they tend to overlook the existing customers. This turns out to be a huge mistake since existing consumers have the potential to generate additional sales and referrals.
So how do you keep people coming back for more? Devote specific resources to engaging the present customers. Employ a customer engagement plan that can be seamlessly automated while providing perks for loyal customers at the same time.
6. Coping with budget constraints
One of the pressing issues digital marketers frequently face is delivering exceptional results on a minimum and restrained budget. Not every business puts a hefty amount on its digital marketing endeavours. Thus, a digital marketer needs to plan and create a plan that can be executed within the given budget.
Digital Marketing activities aren’t restricted to just one platform or one medium. However, when you have budget constraints, you don't have much scope to experiment.
In these kinds of situation, only invest in those activities or campaigns you are sure about. You are certain that the strategy will work and yield traffic. This will allow you to work within budget and save time.
Source: Pixabay
7. Posting on Social Media
For a digital marketer, it’s quite challenging to post regularly and be active on the social media pages. The difficult thing about it is you can’t post anything randomly. You need to have a proper social media plan, work on the content, upload the photos or videos.
Think twice, thrice or as many times as you need before uploading anything on the social media pages. You may never know what doesn’t go down well with your audience.
For instance, if you have academic paper help service, your posts should resonate with the students, and you can use hashtags like #assignmenthelp to drive more engagement.
8. Having a team
Digital Marketing involves several activities like SEO, Social Media campaigns, content generation, and checking the analytics. It isn't possible for a single person to handle all these activities. That’s why you need a team of professionals who work in sync with you and create perfect marketing campaigns that work best for your business.
If you already have a marketing team, then you can train them effectively through various online courses. Google offers some exciting certification in analytics. You can consider hiring professionals depending on their skill set, like an SEO expert, a professional web content writer, a social media campaign expert etc.
9. Adapting to the evolving media landscape
Today the process of communication is simpler with technology which makes Public Relations easier, right? Well, that’s not the case. The ease of communications has altered the way news is presented, so your local media contact might be too busy, which means your pitch can easily be ignored.
The essential thing to do when dealing with this challenge is to adapt and be flexible. What worked 5 years or even 6 months ago, may not work today. Also, there are many resources on the web that can help you acquire knowledge of advertising, marketing, PR, and the digital world. You just have to look.
10. Employing the right tools
Finding the right tools and technology which will help with social activities is another constraint. There are countless apps out there that will let you execute your marketing activities, but not every tool will help you attain your goals. Some might lead you to the wastage of time, money, and effort.
It’s crucial that you consider your marketing needs when looking for a specific tool. There are apps for scheduling social media post or reviewing your social metrics. In fact, instead of using multiple tools, you can invest in platforms that provide all-in-one solutions. Tools like Keyhole, Brandwatch, Oktopost are great examples, in this case.
Endnote,
While there may be challenges ahead for digital marketing agencies but overcoming them isn’t impossible either. In this case, it’s important to follow the right practices and use the appropriate tools, whether it’s for SEO or social media marketing. What else do you think will help overcome these challenges? Tell us in the comments below.
Author bio: John Mark is a senior marketing manager for a reputed corporate firm in Australia. He has acquired his MBA degree from Bond University. He holds an in-depth knowledge of digital marketing practices. He is also a part of Allessaywriter as an academic advisor.
