Financial companies may not be the usual topic of Broowaha, but the business aspect of their marketing strategies and the case studies we can find can be quite beneficial to learn.

Much like any other business, Forex brokerages, CFD brokerages and various other financial institutions rely on marketing to retain their brand recognition, loyalty and maybe grab some new clients while they’re doing it.

Compared to other industries such as fashion or consumables, financial companies have it a bit harder in terms of marketing, due to some restrictions here and there.

However, the power of social media is able to supply them the exposure they so desperately need. Let’s see what kind of results these companies achieve through the most popular social media platforms.

FX companies in social media

Although every social media platform is accessible for these companies, it turns out that some are better on specific ones when compared to other options.

For example, we can clearly see on the infographic below that eToro is leading on Facebook with a little less than 2 million likes, while Saxo Bank boasts the “best reviewed” title.

Instagram is a completely different story though. IQ Option is the clear leader there with around 80,000 followers and the most amount of hashtag mentions.

Twitter is being conquered by Forex.com, with their number of tweets (50,000) as well as followers(140,000).

The YouTube scene is much different. Although Alpari is the clear winner in terms of subscribers, XM is proving to be a lot more active with daily uploads and growth.

For detailed information, check the source here.

All of the results we can see above are a mix of nationalities. Therefore it becomes a bit hard to understand where the companies base themselves on a more strategic level.

However, one section does provide us with the information. Only a few companies such as Forex.com specialize in one region, the USA, and the rest, similar to eToro try to cover the global market.

Unfortunately, these numbers cannot compare with other industries. Even some sectors in the financial industry have a clear upper hand when it comes to social media marketing.

For example, crypto companies such as Binance and Coinbase are able to out-class all of the FX companies combined on Twitter, while failing on Facebook.

Overall, it’s easy to see through the infographic, where most of the customers come from on each platform.