A/B Testing is a must if you want to continue making changes in the structure of your website or any other marketing collateral to make the whole marketing strategy more effective and agile. But you have to specific about your goals before you can even start making changes in the marketing collaterals otherwise you are just beating around the bushes.

Do you know what mostly drives audiences into conversion?

It’s human behavior.

Surprised?

But, think a bit. When you feel enthusiastic or curious, you think about trying out some product or service, right?

So, emotions play pivotal roles when it comes to conversions. That’s why you should think about using emotional triggers while getting prepared for A/B Testing.

If you’re only focusing on creating your messages around your products and/or services, then it’s a high time to think differently. Customers are always enthusiastic about what values they will get from your offerings- they are not interested in your business slogans.

Always remember that customers are the main asset of your business. They actually buy values or something better whenever they buy something. Your website design, marketing strategies, and everything regarding your business should revolve around your customers. And this is where emotional triggers have come into existence.

If you want to extract the maximum values from you’re A/B tests along with the meaningful results, your planning should be robust and your strategies should be crystal clear.

So, from now onwards, start creating emotion-centric concepts to inspire your audiences to check out your site.

Top-notch marketing campaigns perceive the complete product no less than an ecosystem. Instead of merely changing colors of some web elements or font size of the heading, they think about the entire product.

And that’s why successful marketing campaigns perform A/B Testing with the amalgamation of both emotional as well as behavioral marketing. If you want to do the same, just design your A/B Testing based on strategies that mean you should test two different strategies and find out the better version.

So, instead of testing separate elements, always try to create some new strategy for you’re A/B Testing.

The key steps to A/B Testing inspiration include Emotional Analysis of Competitor and SWOT, Emotional Content Strategy, and Testing.

Now, it’s time to dive into the details of these four key steps:

Emotional Competitor Analysis:

This step is very important to target your marketing campaign, as you can get to know the emotional spot of the market. Moreover, you can also figure out where your marketing campaigns would be appropriately fit.

In this step, you need to select ten to fifteen competitors or more and start giving them ratings based on the four criteria below.

Find out their key message, the color of the message, the position of the images, and the emotional triggers they have used.

Whenever you search some particular product, you can notice that most of the top-notch retailers offer almost the same models. But, the differentiating factor is the message, images, color, and of course emotional triggers.

So, in case of your business website, try to include a message that will help you win the trust of your audiences. Include an attention-catching term to generate interest among your visitors.

Then, whatever color you have chosen for your website, it should attract audiences and create a welcoming environment.

Images are very much important in online businesses. Always use high-resolution images in your site. If you’re running an e-commerce store, you need to provide images from different angles of every product.

And next, it comes to emotional triggers. Add an emotional line that will evoke some kind of positive emotions among your audiences.

Remember, your audiences look for solving their problems with your products and/or services, so your site’s emotional triggers should provide some values or at least the hints of solving a problem of your audiences.

Emotional S.W.O.T.:

• Are you aware of your strengths?
• Do you want to find out your weaknesses?
• What are the opportunities you’re having now?
• Are there any threats to be addressed?

SWOT is all about these four key emotions. And believe me, Emotional S.W.O.T. is a common and very effective way of making brilliant marketing strategies.

Emotional Content Strategy:

It’s very important to figure out emotional strengths as well as weaknesses of your business. And at the same time, you should also think about your audiences’ expressions when you visit your site. As a result, you can easily figure out your emotional content strategy and relevant hypotheses.

You can focus on “Trust” as a key term of your emotional content strategy because online services revolve around trust and reliability. Alternatively, it’s also a good idea to create a custom strategy. Rather than becoming online salespersons, the main goal should be relationship building. It makes your audiences to visit your site again and again due to the emotional chord.

A/B Testing

Research is undoubtedly important but its implementation is also significant. You can’t be 100% sure about your business and marketing strategies if you don’t perform A/B Testing.

The first A/B Testing execution should be on your competitors’ strategy and the second one should be based on your research about emotional triggers and emotional content strategy. When crafting the A/B Testing, you should take care of emotions, words, color, elements, and visuals.

Conclusion

Since emotions play essential roles in making decisions, you should definitely think about creating a better version of your website and marketing material using appropriate emotional triggers.

Find out which emotional triggers work best in your field. And then create one version of your existing emotional trigger to implement A/B Testing to figure out the better one.