Are you satisfied with your landing page’s conversion rates? If your answer is “yes”, then good for you, but there are probably some things you can work on. We’ve compiled a comprehensive checklist of things to look into in order to boost the effectiveness of your landing page.
Match your offer to your clients
This is one of the most important elements of a good landing page. Catering to your prospective customers’ needs gives you better conversion rates, better conversion rates mean a better sale. If you’ve created an offer that your prospects don’t need or want, then you’ve failed and it won’t boost your conversion rates.
Make your ad copy say the same as the headline
Pretty obvious, right? Well, not necessarily. Many businesses tend to forget that promising one thing, and delivering something completely different might bring results opposite to desired. So, if your adguarantees a 20% boost in sales, and all you give is a “Subscribe” button, then most likely they will bounce and never return. Remember that, and not only will your conversion rate increase, but also your AdWords Quality Score will increase.
Let your headline do the hard work
A proper headline is another crucial element to converting landing pages. If it’s good enough to spark your prospective clients’ interest, and if it matches your ad copy, then you’ve won not only higher conversion rates, but increased traffic as well.
Provide information
You have to remember about maintaining balance. Too much information will make your prospects bounce (short attention span is a major issue on the web), whereas not enough won’t convince them to sign up to whatever you’re offering. The more complex the product/offer, the more information will be required. Remember, however, not to overdo it.
Is your Call to Action persuasive enough?
Call to Action can be named as the second best way to increase conversion rates. Make it stand out, keep it concise and, most of all,remember that it needs to convince people to perform a certain action(subscription, downloading a file, creating an account), so don’t use verbs such as “Submit” or “Send”, as they will make your prospects bump.
Don’t overdo it
A landing page shouldn’t be too loaded with content.Therefore, no navigation, external links, or any other distractive elements are recommended, in order to focus readers on the key point of the page. Restrain yourself to the Call to Action only, and your conversion rates will increase.
Keep registration short
People don’t like forms, whether in real life or onthe Internet. So, remember to keep your registration forms (if you have one) asshort as possible. If you require a lot of information, and some products do,remember to split the registration process into several, short steps.Otherwise, people might be discouraged by the long registration process, and simplyleave the page.
Image is worth a thousand words
One of the crucial elements of an effective landing page is its multimedia content. Images, and videos can significantly boost conversion rates, as people are more prone to react to imagery than to words. Just remember to keep them high quality.
Evoke trust
Trust is the base of any business. The more clients trust you, the more likely it is you’re going to complete a transaction. If you sell hairdryers that explode during second use, after some time you will have no clients left. The same goes for landing pages. If people don’t trust your message, they will not perform any action, and thus your transaction will be incomplete. So any kinds of testimonials, social media share numbers, security badges, and logos of clients you’ve worked with so far will greatly enhance your chance for success.
Good design is also an element of evoking trust. If you’re selling a great product or service, and your landing page looks fishy, then there’s a good chance your prospective clients will bounce. Therefore, it’s crucial to invest in good design.
Make it scalable
Speaking of design, creating a responsive layout will help you catch more attention. These days, people spend more and more time with noses glued to their phones, and much of Internet traffic has moved to mobile devices. Therefore, responsive design will help you achieve more conversions,not only on a PC.
Having all of the above in mind, check if your landing page meets these simple requirements. If yes, then get ready for incoming waves of new clients. If not, implementing those will get you there in a flash.
