So, you own a company based in Los Angeles, California. Invested a huge amount of money by creating a website as the main platform to run your business. Years or months have passed but still, you are not generating enough revenues online. Then, you realized that you are not attracting more visitors who will potentially convert to customers. Obviously, you are lacking an online presence and need help from an experienced Los Angeles SEO Consultant to boost your website's ranking in Los Angeles local search engines.
What is SEO?
SEO stands for Search Engine Optimization, it's a process of increasing traffic to your website that helps attract more visitors through organic search engine results. There is a lot of SEO definition around the web but simply put, it's a strategy to make your website appear on the first page of Google search results.
Increase Online Presence in Los Angeles: Local SEO Matters
If you are doing business in Los Angeles, California, then you should do everything that you can to be on the number one page of Google Los Angeles local search results. For example, you own a restaurant in Los Angeles. Automatically, your main target audience is people who live in Los Angeles. When searching the internet, these people will be entering specific search keywords such as 'Los Angeles Restaurant', Best Restaurant in Los Angeles', 'Affordable Los Angeles Restaurant' and the like. Choose a word that lets you easily dominate the local market instead of trying to rank high with words already owned by international businesses. Focus on this word and publish relevant content as much as you can on your website incorporating such word naturally.
How to Rank Your Website Higher in Los Angeles Local Searches?
You cannot rank higher in Google searches overnight. This process will require a huge amount of effort, time and dedication. There are many things to consider such as website design, relevant content and the number of backlinks from another reputable site. Google ranks high the user-friendly websites that contain high-quality content. High-quality content means how relevant are your articles to your business or website. For example, if your site is about cooking then relevant topics are anything about food and recipe. Don't publish an article about how to train a dog if your site is about cooking. Also, don't just copy and paste an article from the internet and paste it to your site. In doing so, major search engines such as Google, Bing and Yahoo! might punish your website by ranking it lower. Your article must be unique and doesn't have any duplicate content elsewhere on the web.
If you are busy managing your business and don't have time for SEO but still eager to rank high in a local search engine to maximize your revenue - then look for a Los Angeles SEO Consultant. This is the most convenient way to improve your site’s performance with less stress and no hassle. There are a lot of consultants based in Los Angeles that offer a variety of SEO services, they will surely help you achieve your business objectives. However, you just need to carefully choose the best Los Angeles SEO consultant out there. I've read a lot of stories that some SEO consultants hurt businesses because they are not providing the most effective SEO services.
Services Commonly Offered by Los Angeles SEO Consultant
SEO services come in a variety of ways depending on the business goals and objectives. All SEO services are focused on maximizing your website's revenue by increasing traffic and conversion rates. Below are some of the SEO services usually offered by a Los Angeles SEO Consultant:
A typical Los Angeles SEO Consultant helps make your website become user-friendly and pleasing in the eye. They will make sure it is easy to navigate by any types of user. Visitors tend to stay and conveniently read your site - which will potentially become a customer. Also, major search engine likes well-develop website, they can easily index your website's pages to their database and rank it higher for a specific keyword.
Another characteristic of a high-ranking website is having a good URL structure and mobile-friendliness. In this digital age, more people are using mobile devices rather than desktop, hence it is important to consider that your website should be mobile-friendly.
This SEO technique will help your business' website become more relevant to the search query. Using the focus keyword, SEO consultants will optimize the visual content of your website and HTML sources. They will strategically place this focus keyword in the article headings, paragraphs and images without reducing the quality of your contents.
SEO strategy such as social media marketing and link building is a major factor of achieving high-ranking websites in the search engines. This strategy also attracts new visitors to your site through links coming from blog posts and shares on social media.
You have probably heard that when it comes to SEO - Content is King! Yes! This is proven and tested over the years. SEO service providers will help you write articles, incorporating the focus keyword without compromising the content's quality. For me, this is the most effective SEO strategy to increase your website's ranking in organic searches.
Page Speed Optimization
The loading speed of your site plays a major role in your search engine ranking. Most of the visitors, if not all, doesn't have the patience to wait for a slow-loading webpage. Google will measure the site's loading speed - the faster, the higher the rank in search results. SEO companies have various tools to check the company website's loading speed and provide a solution on how to make it faster.
SEO Expert Matters
The formula for increasing search engine traffic keeps on changing rapidly. In fact, Google changes its SEO algorithm many times per week and SEO techniques is also evolving to keep up with those changes. As business owners, you don't have enough time to keep up with all these SEO developments. It’s easier to hire a seasoned Los Angeles SEO Consultant to do the research for you and come up with an SEO strategy that helps your business maintain if not increase search engine ranking.