(Image Courtesy of Pixabay)

Russell Ruffino lives a success story that we all dream about. After getting tired of being a bartender and making a menial income in the process, he ventured out on his own, becoming the multi-millionaire CEO of Clients on Demand.

We often wonder what makes the difference between the uber successful and those that will be part of the rat race for the rest of their lives? In a recent CEO Spotlight interview on CEOWorld Magazine, Russell Ruffino outlined a few key factors that can make the difference between making ends meet and making millions.

Consumer Needs Are Changing

First and foremost, Russell Ruffino pointed to the fact that consumer needs are changing. As the internet became available to the masses, we strived for information.

When someone had a question, they went to the school of Google to answer that question. Getting the information they hungered for, consumers were content. But that’s changing quickly.

In the interview, Ruffino pointed out that with information so readily available, it’s not impressive to consumers anymore. What consumers what these days is transformation. The millionaire entrepreneur used the weight loss industry asd an example, saying:

“For example, they’ve already read a million articles about ‘The 7 Diet Secrets Everyone Should know,’ but they’re still overweight.”

At the end of the day, if you want to make a sale in today’s environment, you have to be able to properly outline how your product or service will cause a transformation for your customer. If you do that properly, making sales will be a relatively simple process.

Perhaps more importantly, consumers are willing to pay more for a highly transformative product. So, properly conveying the transformation that you can provide will likely lead to larger margins for your business.

Advertising The Russell Ruffino Way

Another important factor that could change the game for many companies is the way that they go about advertising. Years ago, advertising was based on how many eyeballs saw your ad.

However, the days of blanket advertisements are over. These days, technology has given us a way to target a specific audience, increasing conversion rates and ROI while creating a better experience for the audience seeing the ad.

Pointing to the power of targeted advertising on social media, Mr. Ruffino said:

“Facebook, and other online platforms make it very simple to pinpoint exact clients you want, and put your message right in front of them.”

Ultimately, with so many tools available for targeting your advertising dollars toward the exact audience that is in need of your service, not using them is a mistake. After all, the better targeted your ad campaigns, the better the ROI that you can expect to realize from your advertising dollars.

Take Advantage Of Available Technology

Technology is evolving every day, making life easier for savvy entrepreneurs. In order to optimize the process of advertising and going from ad view to sale, it’s important to use the tools available to you.

The tools of today give us the ability to find the best talent, even if it is on the other side of the world, attract clients that are oceans away, and perfect processes from advertising to fulfillment. Utilizing these tools can help entrepreneurs streamline their growth.

In a statement to this point, Russell had the following to offer:

“Our company is on track to do close to $20M in revenue this year, and the company is 100% virtual. We have 29 team members around the world; every single one of them works from home.”

He went on to explain that his team uses Zoom, a crowd conferencing platform that allows it to take part in real time face to face video. This allows Ruffino’s team to do business all over the world. Providing services to high paying clients, without ever having to leave the comfort of their own homes.

The Takeaway

The takeaway here is a simple one. Making it to be a millionaire isn’t going to be easy. However, if you take advantage of the tools and technology available, and make sure to focus on your exact target audience, your chances of joining the world’s elite become far greater.