About the first advice anyone with a new business gets is that they must have a website. Depending on your budget, you can pay to have one designed or take on the task of doing it yourself. However, the real dilemma is just beginning.
Unlike a brick and mortar business where you expect some traffic directly from people walking or driving past, you must find a way to get your website noticed on that digital sidewalk.
So, how do you do that? Here are 8 ways to increase your website traffic.
Take advantage of search engine optimization (SEO)
Make sure your website has the ingredients search engines want to give you a higher ranking in a potential customer's Internet search. Among those is using critical phrases on your site that would match a search and developing a reputation as a reliable site through the addition of fresh content and links to other reputable sites.
Think about more than a website
It might be time to consider some type of android app development. As more people shift to accessing content via smartphones, having an app-friendly version of your website content is a good idea.
Claim your Google My Business (GMB) page
It’s a free tool from Google that allows you to enter detailed information about your business and helps drive traffic to your site.
Offer fresh content
This goes back to SEO in one sense in that a site’s content helps it move up in search engine algorithms; however, it’s also a value to a potential customer. Not only can it increase traffic to your site, but it can also bring that person back again—the ultimate goal of improving traffic in the first place. Make sure to keep content fresh and up to date. Outdated information leaves a wrong impression.
Don’t overlook video
Create YouTube video tutorials. For example, if you sell vegetable seeds, you might offer videos showing no-till or organic gardening techniques. Not only might it increase traffic on your site, but visitors will also return looking for more content or to buy products.
Images are essential
Create and share high-quality infographics via social media that link to your site. Not only are you providing information with perceived value, but it is also an organic way to generate click-through traffic to your website.
No matter the amount of money you spend, it's essential to be able to track the impact of any paid advertising that you do. Platforms like Facebook allow you to target ads demographically.
Build a customer email list
You can do this with giveaways and making sure that you utilize your site to invite people to sign up for a newsletter or other content designed to convert them into a repeat customer.
The ultimate goal of increasing traffic to your website is more than getting that one time visit. You want that person to return. To do that, your site must offer value that will draw people back.