Does a career in marketing interest you? Some may believe that you need a college or university degree to become a marketer - however, in today’s online learning age, this is no longer necessary. Marketing is an essential component to the long-term success of a business as it allows companies to form a connection with their audience.
Jeff Yapp, Founder & CEO of Wutznxt, states that marketing is constantly evolving, and online courses are the best way to adapt to these changes on the fly. As an established corporate entrepreneur, he understands the importance of creating opportunity and claims that effective marketing is the first step.
Whether you are a new marketer or looking to update your set of skills, here are Jeff Yapp’s best recommendations on online courses you can take.
Getting Started with Free Courses
Not all the best courses require a huge up-front investment in money and some individuals may not have the resources to devote a significant amount funds into taking a course. According to Jeff Yapp, some free courses are a great way to dip your toes in the marketing world to get a sense of the industry.
Google Online Marketing Challenge
Who better to teach about marketing than Google itself? This course is one of a kind, as it allows students to get real-world experience through experiential learning.How so? Google gives you $10,000 USD per month in marketing budget to create and execute online marketing campaigns for non-profit businesses.
This course is open to student teams currently enrolled in an undergraduate or graduate program. Google partners student teams with select non-profit organizations that aim to support digital skill development and drive positive change in their community. Students are required to meet with the organization to understand their cause and objective. From there, they develop a comprehensive advertising campaign over the course of four weeks to increase awareness and generate conversion.
In the end, participants receive a certificate from Google, which ultimately recognizes their substantial efforts and social impact.
For more information on the Google Online Marketing Challenge or to register for this course click here.
HubSpot’s Inbound Digital Marketing Certifications
HubSpot’s inbound marketing certification is globally recognized and is considered one of the top ways to increase your network. With HubSpot you receive tips and advice on the latest marketing campaigns, and you are connected with an online community of professionals.
If you want to dive into marketing, you’ll want to keep up to date with HubSpot’s blog. In addition to the free resources available on their website, HubSpot Academy offers a variety of digital marketing courses and certifications.
The best part? They’re available to anyone for free. You can choose from regular courses, or pick a certification, which will require an exam - but will give you a certification badge you can display on your website and social media profiles.
They have courses on various marketing subjects:
- Inbound marketing
- Outbound marketing
- Content marketing
- Email marketing
- Conversion optimization
- Email marketing
- And more!
Visit their website today to get started!
Advanced Knowledge - Paid Courses
Jeff Yapp states that although free courses are a great resource, you’ll learn much more by investing money into specialized programs. Similarly, paid courses are likely to provide further insight into sophisticated marketing strategies – which are integral to driving results.
Content Marketing University – Become a Content Marketing Rockstar!
Content Marketing University is a one-stop shop to help professionals develop effective marketing skills. The curriculum is taught by industry professionals and allows individuals to learn online at their own pace. Participants will receive the following:
- On-demand access to full Content Marketing University curriculum
- A multitude of quizzes to measure knowledge retention
- Six core modules, with content that is added annually
Content marketing is one of the most profitable inbound marketing strategies in the industry today. With this institute, you’ll have access to six courses that will teach you all you need to know about the subject.
For more information or to enroll click here.
SEO That Works
You can’t ignore the power of search engine optimization in the world of digital marketing. Created by SEO expert Brian Dean, SEO that Works provides real-life case studies of individuals achieving first page results and facilitate a step-by-step comprehensive SEO system.
Once enrolled individuals will have access to Brian’s content frameworks and the science behind his methods. So, what are you waiting for?
Learn the ins and outs in this 4 module course.
PR That Converts – Unconventional PR Hacks
This is the ultimate course to learn all you need to know about PR. This is a key part of your education, since it spans much more than just digital marketing. Learn how to build authentic relationships with influencers which can then be converted into sales. The program teaches individuals how to create publicity and has helped various start up businesses achieve optimal results.
Plus, you’ll get unlimited access to:
- An exclusive and supportive community on Slack
- PR outreach package
- Guest blogging resources
- Comprehensive database of relevant information
- One-on-one calls with the course teacher/ instructor
With access to a private Slack community, individuals are given the opportunity to converse with other start-ups and entrepreneurs. Online support is a proactive way to receive constructive feedback and share various failures and setbacks. Ultimately, the program provides individuals with the foundation and tools they need to generate long-term success.
Jeff Yapp & Concluding Thoughts!
Although online courses are quite an investment - either in time or in money - Jeff Yapp states that these courses are well worth the time and effort. With extensive industry knowledge, Jeff argues that although a company may have a highly innovative idea, they must also have a comprehensive marketing strategy to drive sales forward. By taking the time to educate oneself in the world of marketing, aspiring entrepreneurs and business professionals save countless years of trial and error by following the paths of those who have already succeeded.