A Logo and a video are two essential things every business needs, to stand apart in a crowded market. Where logo introduces your company and solidifies into the mind of your audience, video content will account for 80% online traffic. (According to Forbes).

Today, there are many creative solutions and tools that can help you with both video and logo making. There are even websites that keep you updated with the latest trends in logo and video making.

In this post, we are going to shed light on the importance of video and logo making along with 10 creative solutions for video and logo making. So, let’s get started…

Importance of a Video

Nowadays, be it a small business or a large enterprise, every organization is using videos to attract more and more customers. There are usually four types of videos that you can use to build your brand image— explainer videos, animated videos, interviews, and culture videos.

Regardless of what sort of video you want to add to your business website, it is important to look for solutions that can make your video more effective.

64% of consumers said that watching a marketing video on Facebook has influenced their purchase decision. Also according to WordStream, 45% of people watch YouTube or Facebook videos for more than one hour in a week.

Importance of a Logo

Companies have just 2 seconds to convince the customers that their product or service is worth any consideration. A logo can grab the attention of the viewers and communicate the core values of a company in a genuine way. A logo is the first introduction of a company to the consumers and if designed well, it can act as an invitation to potential customers to learn more about your business.

Here are a few creative solutions for video and logo making that you should definitely look into:

10 creative solutions for video and logo making

#1. Keep it simple

Filling a single logo with too many ideas might confuse your audience. Always remember that logos are usually minimized to small sizes when they are printed on products like keychains or letterheads. Therefore, the logo needs to be simple which can be read easily.

Remember, you cannot fit all the details in small spaces. A video is undoubtedly a busy looking medium. It doesn’t require small design details to get confused. Just stick into one or two colors and fewer words for both video and logo. Make it simple and get rid of the clutter.

#2. Keep different mediums into considerations

Remember your content will change over time, so it is important for you to stay consistent. When designing a logo or creating a video, keep in mind that there are different mediums that have different outcomes.

Your logo may look good on the website but on other mediums like a white business card or any promotional product, it may look unattractive. Easy-to-read and bold colors are always attractive, so it is wise to create a logo that pops up in the video.

#3. Start brainstorming

Most times you are clear what your business video will look like and sometimes it is a hard nut to crack. Certainly transforming your ideas into an explainer video or product tutorial is not as easy as it seems.

When you start brainstorming, it can help your ideas thrive. So whether you are designing a logo or creating a business logo, keep brainstorming to generate new techniques and creative ideas.

#4. Keep it Relevant

Keeping all the aspects of a video or logo relevant is very crucial. For instance, when you think of an aquarium the first thing that comes to your mind is a fish, the color blur or a shark. Therefore, it will not make sense if you incorporate a horse or a monkey in an aquarium logo or video.

Always think about the brand’s image and make sure that your video creation or logo design is compatible with it.

#5. Combine your thoughts with powerful visuals

Your logo design and video concept should represent your brand’s image. It can be professional, minimal and animated. Regardless of what style you pick, make sure it is consistent with visual communications.

So, when choosing visuals, always think of colors and imagery that brings ideas to life. Make sure the first scene of your video and the first glance of your logo is appealing as it will grab the attention of the visitors the minute they land on your site.

#6. Focus on customers benefits

The best trick to make a successful business video or logo is to create one that resonates with the customers. Although listing features is informative, but it doesn’t help the audience see how your service or product is right for them.

When you illustrate the video or logo with the right approach they will understand more about your product and services.

#7. Color choice is vital

You need to keep all the factors in mind especially when considering brand personality. The color choice is one of the biggest factors that can affect the logo design. Remember bright and bold tones can grab the attention but might also come across as too noisy. Whereas, the muted colors reduces sophistication, but might be overlooked.

The right color choice not only improves the customer’s perception of the brand but also strengthens the client base. When you add text in the videos, you will get an opportunity to add colors to it as well. This can make easy for viewers to recognize that the video belongs to your brand. If there is no text in the video, it could be fun to add your brand colors within the frame.

#8. Explore various tools

If you need help, inspiration or want to collaborate with someone to create a video or design a logo, then there are plenty of places you can browse through on the internet. Getting inspiration before making a logo or video makes the process very simple. Renderforest is one such platform that provides tools to design logos and create professional videos. The high-quality graphics tools available on Renderforest helps to build your brand recognition and enhance the company’s media communication.

Today, there are many video making and logo making tool s that can help you to make a logo and a hassle-free video. These tools are easy to use and most probably free. You just need to follow the step-by-step instructions and get set go with an efficient logo and video making for your business.

#9. Observe other businesses in your field

Designing logos and creating videos for your business can be really troublesome, especially when you can’t come up with creative ideas. In this case, you can observe other businesses in your field to see how other designers and creators have incorporated ideas in their business.

It’s not about stealing ideas, it’s more about observing what they are missing out on that you can improve.

#10. Make it memorable

Be it a logo or a video, if it won’t stick in the mind of the people, if it's useless. So when you design a logo or create a video, find out if the design or the concept of your video is memorable or not.

Your video or logo should be something that viewers keep in their memory. So, whenever they see it, they should recall the brand behind it.

Wrapping the post

If you are not using a brand logo or video yet, then getting started with it can make you feel overwhelming. Renderforest is an online logo maker and video maker tool that makes it easy for anyone to create a professional looking logo and video. With customizable drag-and-drop video and logo, you can personalize a video or a logo according to your business needs.