When was the last time you used a discount code? Now try to recollect how it must have felt. Without any doubt, the feeling must have been a great one.

Your customers feel the same way each day you offer them a discount. The problem with most marketers is that they assume that the reason why their coupon campaigns fail is that they do not offer a big discount. While this can be one of the reasons, it’s definitely not the main one.

Coupons serve more than being a way of saving. The customer will consider any offer that you give. But you have to package it right.

By and large, it’s the presentation that fails a coupon campaign and not the absence of a significant discount margin. But, how do you ensure that you leverage your discount codes and are able to turn the leads into actual customers?

Well, it’s very simple, and here are the top ways that experts recommend:

1. Make the Coupons Unique Each Time

Coupon fatigue is something that kills most coupon campaigns. Customers easily get tired when you send them the same discount codes over and over again. To immediately grab their attention, try to change how you construct the message and the appearance by offering new promotional codes each time you run a campaign.

2. Give a Coupon for Every Sign-Up

New subscriptions are important if you want to turn shoppers into loyal customers. Other than building great leads, this strategy allows you to follow the customer with more offers.

3. Offer Exclusive Deals

Try to make each customer feel special by sending a tailor-made coupon. You can make customized coupons such as referral codes for social media customers. Doing so will push them to recommend the coupons to their friends.

4. Ask the Customer to Leave Something

Don’t just give the coupon without getting something in return from the consumer. Learn to ask them for an email before they can claim a coupon. The email will assist you in making follow-ups and you can easily turn them into loyal customers.

5. Create Persistent Offers

Online shoppers usually drop offers when they don’t see value in them. Nonetheless, this does not mean that you can’t convert them into your loyal customers. Using teaser ads, you can have an opportunity to go after them and change their minds. The teaser should appear in every content page that the customers visit.

6. Put Your Offers on Coupon Sites

Start by putting your promo codes online for wider market coverage. Often, consumers will visit the site to see if what they are looking for is on offer. If the deal is good and the packaging is correct, you can make customers out of them.

7. Offer Deferred Coupons

Try to encourage the customer to make the next purchase by offering a deferred discount. The customer will be motivated to make the first purchase fast so as to enjoy a discount on the second.

For sure, there are smart ways to leverage coupons and ultimately build a large customer base. With the above tips in mind, you can go ahead and plan for your coupon marketing campaign. You’ll certainly like the returns.