Did you just miss out on tracking or interacting with clients and users visiting your site? Is it going to affect the conversion rates and site usability in the long run? Well, then you’re probably in need of roping in a new-age technology that keeps all online trades going. It’s called the E-Commerce heatmap. To begin with, you all must have a concise idea about what exactly is a heatmap.

Well, heatmap is nothing but an analytic that allows all e-commerce traders to keep track and analyze all bottlenecks of their individual websites, consumer behavior, activities, least engaged areas, website navigation, consumer traffic pattern and more. In today’s world of fast emerging e-commerce trends and marketing mantras, you cannot afford to lag behind.

Thus, in order to keep up with the pace, you gotta invest in strategies, and rope in new technology that suits your business best. And E-Commerce heatmap is certainly one of them. For instance, you run an Assignment help website, and suddenly realize that the rate of conversion, client engagement fate concerning math homework help are being affected, then what do you do? This is where the functionality of an E-Commerce heatmap comes in. It would help you to understand user behaviorism based on things they are mostly engaged to while navigating through the site, the health of traffic directed towards your site, and more.

On analyzing all loopholes and dead areas of your website, you may call for a meeting; sit with your team of academic essay writers and math homework associates to chalk out plans that can ensure an increased rate of conversion and ROI, at the end of the day. This is how the concept of E-Commerce heatmaps works. So, now that you are aware of how things work, here is a comprehensive guide to E-Commerce heatmaps that can help your business grow prosperously in the long run.

1. Hover Maps – for analyzing and tracking mouse movement

As the name suggests, this particular heatmap technology is used in order to extract reports on areas of the website where visitors and users mostly hang up, and tend to hover over.

Thus, in case you are bothered about the rate of client engagement in your website, using this particular heatmap strategy can help you understand the scenario better.

2. Attention Heatmaps – for tracking and analyzing visitors’ attention

How attention is being paid by the visitors of your website is one of the most important aspects to be considered when it comes to ensuring a seamless functionality of the portal. Attention Heatmaps help in analyzing all web-pages that are mostly visited and viewed, how much time is being spent by the users on that particular webpage, whether they are scrolling down the entire page to read all contents included in that area and more.

This, as a result, will help you to analyze all pages that are least visited. So, you may work on the loopholes accordingly by fixing and repositioning texts and images for maximum exposure and client engagement at the end of the day.

3. Click Maps – for analyzing client engagement rates through clicks

This particular heatmap technicality allows you to track and analyze the site’s progress based on red spots and blue spots, white and yellow spots. Red spots indicate more clicks, blue spot indicates fewer clicks, and the white and yellow spot indicates the most clicked areas.

Thus, in case you find blue spots, consider working on those areas accordingly in order to improve click rates. You may also consider working on the call-to-action buttons in order to enhance click rates per user in the long run.

4. Scroll Maps – to analyze how far your target users are scrolling down the page

E-Commerce marketers mostly consider downward scrolling a good indication for enhanced client engagement. The scroll maps make it easier for analyzers to keep track and evaluate the scroll down rates effectively.

Even scroll maps are based on color indications. If you get a red color mark, then it’s an indication that the pages have received most exposure and attention from the visitors. On the other hand, green and blue marks indicate pages that have received less exposure, views and attention.

Learn How Heatmaps can Help E-Commerce Businesses Prosper

While the aforementioned were the various types of E-Commerce heatmaps, there are other insights to be shared in this context. Here are some of the most critical areas where you will be able to enjoy the benefits of implementing heatmap strategies.

• Perfect heatmap strategies help in driving enhanced traffic to your site: This is one of the most vital aspects to be mentioned if we are to talk about the benefits of heatmap strategies.

Once you have a detailed report in front of you, it would automatically become easier to evaluate and analyze all possible loopholes that are affecting a steady flow of traffic to your site.

• Detailed information on consumers’ purchase behaviorism: This is yet another remarkable point to be highlighted. Tracking purchasing habit of your target consumer is a vital thing to consider. A perfect heatmap strategy allows you to keep track of consumer behaviour, thus helping you with an enhanced insight into purchase mechanism.
• Heatmap allows you to analyze and fix all factors affecting conversion rates: If your website isn’t generating the coveted conversion rate, then you’re probably in need of heatmap strategy. It would allow you to track and analyze all the limiting factors affecting the rates of conversion. A detailed statistical report is always necessary for e-commerce marketers to figure out all areas and activities that would require attention. A proper heatmap strategy helps marketers and analysts with the same.
• Heatmaps help you come up with better and improved marketing strategies: It is a known fact that a proper marketing strategy is the most important aspect to be considered when it comes to the matter of ensuring e-commerce success and prosperity. Strategized heatmap techniques allow marketers to evaluate user activity closely. This, as a result, will help them to identify all problem areas so that they can work on better product placement, adverts, engaging contents, so on and so forth.
• You get to learn about and eliminate things that aren’t saleable anymore: This is yet another crucial point to be highlighted when it comes to the matter of increasing website productivity. Heatmap reports are essential when it comes to analyzing elements, marketing techniques and slants used in the website to pitch ideas and generate sales among users. Heatmaps allow you to analyze and figure out things that don’t work anymore for your target audience. Hence, it becomes much easier for you to come up with alternate strategies and web content that can intrigue users all over again.
• It allows you to alter texts and make things more consumer-driven: You never know your target consumers might not like or be impressed with certain texts and illustrations shown in your website. Once you use an effective heatmap strategy, it would immediately help you to understand those areas that are devoid of the coveted clicks and attention. This, as a result, will help you to analyze all faulty texts that need to be revised and altered.
• Heatmaps help in analyzing and working on contrast colors on your website: Color contrast is one vital aspect if we are to talk about E-commerce websites and their progress. Heatmaps make it easier to figure out all color contrast issues on your webpage. You may work on the detected loopholes, redesign the front page and come up with an ideal color contrast, as per your business model, theme and vision.

Thus, with so many notable benefits that one can be assured of while using heatmaps, it seems that this particular strategy is an essential thing to consider if you want your website to generate revenues at par with the industry trends.

To End With

As per a series of statistics, 44% of online shoppers are likely to tell their friends about a bad webpage experience. 57% B2B marketers are of the opinion that conversion rates are the most helpful metric used for evaluating the performance of the landing page. 78% of online shoppers are bothered about their privacy concerns while signing up and selling data to various sites.

These stats clearly explain that the new wave change brought by e-commerce is nowhere likely to fade out anytime soon. Rather people are more likely to count on the benefits and convenience of online shopping. So, you gotta keep up with the trend, and roping in some heatmap strategies can certainly be effective in the matter of giving you a good head start. So, try implementing such strategies, and keep tracking your website’s performance for an unhindered revenue generation, exposure and overall search engine ranking at the end of the day.

Author Bio – Gracie Anderson is an e-marketing consultant and part-time ghostwriter associated. Apart from being a marketing consultant and academic writer, Gracie is a single mother of two and an NGO associate from Adelaide.