Thursday, March 21, 2019

Building an E-commerce Site: Some Principles that Every Designer Needs to Keep in Mind!

by Editor (editor), , August 09, 2018

In this article, you will learn about the basic design principles for e-commerce websites.


Electronic commerce will be the future for businesses shortly. The steep rise of the internet and the rapid proliferation of smartphones in the market have ensured that everyone is online constantly and has access to the internet on the go. A lot of business activities and trade exchanges take place online only. Hence for maintaining an e-commerce business, it is imperative that you use a web design that can attract users and your potential customers so that they notice your business. In this article, you will learn about the basic design principles for e-commerce websites.

Designing principles

E-commerce designs are created with the same basic principles as those of other web designs for businesses. It utilizes the basic philosophies for online and business communications. You must understand that the total impact and the utility of a website are outlined by its structural and physical design.


The layout of your website is a vital factor. Readers do not like bad layouts, and they become an eyesore. So, the design should be simple, where the user can easily locate whatever he is looking for. You must place all your links for essential functions close by and easily accessible. Display all essential products and services prominently. Choose a color which catches attention like orange or yellow or white. The colors are essential; you must maintain a decent contrast. All product information and customer reviews and prices have to be displayed at the forefront so that customers can easily decide whether they want to buy it or not. Hiding important information takes up the reader's time and next time they may not visit your website.

Why business owners take a loan?

Many business owners are compelled to take business loans while starting their businesses out at the beginning. The reason for this is that they require the funds to set their businesses up initially, like for buying the necessary business equipment and the office space. As a result of this, business owners can often ignore negotiating the finer aspects of their business loans like interest rates and payment periods. Thus, they incur high rates of interests and shorter durations in which they have to repay. As a result of this, business owners feel a burden of debt on their shoulders early on, and on being unable to repay the loans within the stipulated time, they have to either take another loan or even file for bankruptcy, thus hindering the progress of their business. All relevant links have to be placed under the main sidebar. The idea is to make the reader feel that he is comfortable and is control of your site, he must not get confused or overwhelmed.

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For any e-commerce website to stand out from the rest, it is necessary to have a design that is unique and presents a good visual experience. The designs require you to focus on the minute details to help you solidify your online presence. It will be a challenge for you to hire the most suitable web designer because you have so many options available.

About the Writer

Editor is an editor for BrooWaha. For more information, visit the writer's website.
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