If you are planning to establish web presence for your business enterprise than you have to develop website or mobile application. But the thing that will likely strike every business person’s mind is whether they need to develop mobile website or a mobile app for the use to download and install or both. At first glance Mobile websites and mobile apps look similar but it depends on the number of features. Mobile apps and mobile sites can be accessed on a handheld device like smart phones (iOS, Android, BlackBerry etc.)

A mobile website is similar to the other websites which contains browser based HTML pages that are linked together and accessed over the web. Mobile websites are designed for small screen, handheld, and touch screen devices. So the responsive design is becoming the new trends that are compatible not only with mobile devices but also to all screen sizes.

Different means of access

Mobile websites are accessed through web browser by writing the URL in navigation bar. While you have to download the mobile apps from app store and then install it in the tab or mobile.

Different purposes

Mobile apps are stored in the phones so user can have one click access with repeated usability. It also responds to the specific need that’s why gaining popularity as well as user’s loyalty. Rather mobile websites are used to communicate the larger audience as well as marketing, targeting audience for events.

Different updating setups

Mobile website update is an automatic process which takes place without letting the user knows about it. But you need user’s authentication to download each update. But it increases frustration for users and reducing flexibility for the organizations.

Mobile apps

Mobile apps are very popular for interactive games, user engagement, one click access and more. You can create a personalized selection, perform complex calculation & reporting, access native and mobile specific functionalities like click to GPS, call, mail, and SMS services. These apps will facilitate with native functionalities as well as processing. You even don’t need a wireless or network connection to access data in many apps.

Mobile websites

Mobile websites makes sense when you are targeting it for marketing & communication. Mobile websites provide immediacy with instant web presence, compatibility across devices, instant upgradability and can be easy to find, and have broader reach and great life cycle as these are not deleted.