With the online world of retail and sales every increasingly on the rise, from small time vendors to big brand names having a strong and competitive online presence; its little wonder that sourcing big data solution providers has been a popular and insightful way in obtaining much needed customer experience information.
Having a competitive edge is what we all aspire to do when we plan out our marketing campaigns, however, where there are some which choose to rely solely on advertisement campaigns, which are essentially guessing games as to what the customers need or want - the professionals turn to more advanced methods of sourcing big data solution providers. These solutions offer your company full insight into what a customer has preferred on your website and what he wasn’t interested in, how long he has spent on a certain feature, product or service, and which he abandoned without completing purchase or submission.
What can big data solution providers do for my company?
Having an online retail store, or service provider in which things can be either purchased directly or through submission of forms for further personal customer support; allows you to become closer in tuned with the customer’s needs, far more than ever possible before.
Big data solution providers allow you to store and replay complete customer journeys made through your website; allowing you to see a clear picture on what the customer has experienced while browsing your pages, features, services and products.
Keeping a competitive edge on what the customer needs, and actually being able to witness the journey for your team of experts to analyse and determine what will be needed in order to:
- Better improve customer service – with quick and insightful customer call centre representatives
- Quickly and efficiently fish out any problems, bugs or errors that might have occurred during a customer’s journey through your pages
- Save money with IT teams, Call centre reps and blind marketing – big data solution providers offer you the ability to cut down customer support time needed to solve a pending customer issue.
By enabling the customer support team to view the customer’s digital journey, lengthy and confusing customer explanations aren’t needed – giving the customer better, faster service.
IT teams will also benefit by viewing the problem exactly as faced by the customer, and being able to faster fix any errors. It also helps in the design and user friendliness of your site, by pinpointing which pages or features your customer has preferred.
Marketing is also improved by finding the most popular journey taking by the customer’s more preferred features and helping you emphasize and market what draws the customer in, rather than guessing or estimating their needs.
Selecting the right solution provider will enable your company to grow and eventually outshine any other competitor by offering excellent customer service and support, as well as having well working website with all features and pages in perfect working order. There is so much more it can offer your company, in all aspects from marketing to IT.
First impressions matter, but not all is lost if a company turns around any negative reviews by fixing the issues quickly. Customers will respond to your adjustments and tweaks, gaining their trust and favour.
