As a small business owner, it is likely that you look at the bigger companies in your business with a little envy. They have the big budgets and infinite resources that you can only dream of, after all. And when it comes to marketing, they have the ability to make a much bigger noise than you. So, how can you possibly compete online against the major players? We’re going to explore some of your options today, so read on and let’s start leveling the playing field.
Perfect your website
The first step you need to take is to improve your site. Far too many small business... Read More
When running a business, you’ll always want to improve how well it runs. Part of this is hiring and training the best employees. Excellent marketing and promotion also make a difference. But did you know making some simple changes to your workplace can boost productivity?
There are many studies out there showing how your work environment can have an impact on employee productivity. Here are a few things that can boost workplace productivity you may not have known about.
The furniture in your office can have a significant impact on workplace... Read More
Renewable energy has almost become a buzzword. And that’s a shame, because the actual practice of it is becoming more important than ever.
One of the most common subjects found in such discussions is solar power. It’s becoming easier than ever to introduce solar power to our buildings.
When people think about introducing solar power to their home, they often imagine a pretty big task. They think that the entire electricity system is going to have to be changed. Well, while it’s not as complex a process as it sounds, it does require a lot of work. But you don’t have... Read More
Ask anyone who’s owned a successful business, and they’ll tell you that it didn’t come easily. There are all kinds of challenges and obstacles that can stand in the way of an entrepreneur looking to make their ideas a reality. While some depend on the industry, there are certain other difficulties which are pretty much universal. Here are some of the challenges every new entrepreneur faces.
Perhaps the most challenging part of being an entrepreneur comes long before the business actually exists. I’m talking about that first, monolithic hurdle of leaving your career to pursue your business.... Read More
Who plays the most important role in your business? Well, this is probably pretty subjective. But, you will find that there are a lot of different roles that are important to the company. Figure out the roles you think matter the most, and then focus on getting them right. These are just a few of the main roles you’re going to need to fill in business. And the people performing these roles are likely to be integral to the company.
It’s pretty clear that staff play a huge role in making sure your company is a success. They are the ones who carry out all... Read More
Over the last couple of years, you’ve invested massively in your startup business. You put in late nights, weekends and a good deal of your own money. Now your startup is thriving, with a steady stream of customers wanting to do business with you.
That’s great! But you don’t want to be stuck in the startup zone forever. How do you take your business to the next level? Here are some fad-free tricks and tips for getting your business to grow.
New entrepreneurs imagine that opening a new location is one of the top ways to attract new business. A new site gives... Read More
Of all your business KPIs, customer service can be one of the toughest to track. It’s the sticky mixture of qualitative and quantitative data that can be challenging. And, given that the vast majority of customer service positions are taken up by junior members of staff, it can often lead to problems. However, there are several warning signs that your customer service is failing. And unless you stop the rot, your business could go downhill - fast. Watch out for the following signs and make sure you take action to avoid potential trouble.
The wrong ratios
One... Read More