Saturday, December 07, 2019

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Drinking artisan coffee is a national pastime. We love our caffeine boost in the morning and nothing beats a relaxing hour spent drinking coffee in a stylish artisan coffee shop. Costa and Starbucks are now found all over the world, having enjoyed great success in recent years, but independent coffee shops are taking on the big brand coffee stores and gaining an increasing share of the customer base. Nevertheless, you shouldn’t rest on your laurels - there is still plenty you can do to improve your customer’s experience when they step over the threshold of your coffee shop.

Customers... Read More

If you own, or have just opened, a convenience store, success is on your mind. While convenience stores aren’t facing the same failure rates as restaurants or retail stores, it’s still important to make sure your convenience store turns a profit and thrives. You don’t intend to go halfway, so without further ado, here are some tips for running a convenience store.

Keep Your Store Clean

Convenience stores have a reputation for being a little ratty. Break away from that expectation by sweeping away those dust bunnies. If you have a public bathroom, make sure the toilet, mirror,... Read More

If you have a brick-and-mortar business, say a store that sells products or an office that offers services, should you rely on online or offline marketing? The short answer is that you should do both. While digital marketing may be a cost-effective and measurable way to get the name of your business in the public eye, it should not be the only way that you promote your business.

The reason why offline marketing is often considered expendable is that it is often difficult to get metrics on your promotions. While many online marketing methods can be tracked with remarkable precision, many... Read More

How do you build a successful restaurant in the digital age? Thanks to an unpredictable economy having a devastating effect on the restaurant business in recent years, embarking on a new startup venture can leave you feeling apprehensive and fearful.

Image: Pxhere

In contrast, social media continues to grow in popularity. Instagram and Snapchat, in particular, are two of the platforms where people like to share snapshots of their lives, including what they eat - something restaurants can take advantage of.

With social media offering a lot of potential to restaurants looking... Read More

If you’re someone that has always dreamt of being their own boss, then a time will come when you want to put the wheels in motion. Whether you’re waiting to build up experience, save some money, or just until you have the courage to do it, there can be a lot of reasons for why you hold off. However, you’re going to want to make sure that you don’t let them hold you off for long. Because before you know it, years will have flown by. Building a business can be hard work, but it can also be incredibly rewarding. And... Read More

Online brand advertising and marketing have evolved a lot in the last few years, to allow us to grow our businesses efficiently. Most companies use paid ads and social media to reach their goals, but nowadays, email marketing plays a vital role in increasing sales and getting profitable leads. Still, there are obstacles that need to be overcome, like high bounce rates and large amounts of spam traps clogging email lists. High-tech companies have thus developed solutions to help marketers avoid these problems and make the most of their marketing campaigns.

Why are email verification systems... Read More

When you are expanding your company, there are so many things that you need to think about. This can easily lead to you getting overwhelmed. You will need to figure out a lot of things, to ensure that you set up your company right. Here are some of the key things you should know about this task.

HR operations

You will have to adapt to new labor laws and different cultures. You will also have varying tax liabilities to take care of. It can be difficult to understand the law of each country, since they are complex. This makes it difficult for an inexperienced human resource person to handle... Read More

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