Trade and commerce is hugely dependent on a good customer base. The main objective of any trader is to ensure that his/her products reach the targeted audience. Launching a new product or a variety of products need to be marketed properly in order to boost the sales and eventually earn a good profit. With the Internet pervading almost every aspect of our lives, digital platforms are being utilized for marketing purposes. But as the Internet is an infinite field, the excessive number of competitors coupled with rising cases of information hacking and fake websites...
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