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Tuesday, October 17, 2017

2 results for 'writers.'

There will be no professional writers in future

By Shane Joseph, published on Aug 10, 2012

“There will be no more professional writers in future” – read the headline of the arts section of one of our national newspapers last week, waking me up to my own dire predictions of the last few months, reminding me that I am not the only one having these nightmares. Change is coming, no matter how much we bury our heads in our ink and hope that it goes away.

The article went on to throw out some scary phrases—feudal economics of the 21st century (with Amazon and Huffington playing landlord to us poor hacks who are being relegated to serfs), 10 cents per 1000 reader clicks, and more... (more)

Tags: professional, authors, amazon, agents, publishers, writers., distributors, endorsers, huffington

Social Marketing = Viral Book Sales? Think again!

By Shane Joseph, published on Jun 15, 2012

As my follower count in the social media universe rises by the ‘000’s, I am wondering what that does in terms of expanding the number of buyers for the products I have on tap – i.e. my books. There is no exact 1:1 correlation of followers to buyers. There is not even a 100:1 correlation. And if I am the only one facing this issue, then I must have a problem with my marketing message, or my books suck, or else others in my situation are keeping mum.Here are some of my observations on book marketing in the social media universe (and I would welcome any thoughts to the contrary):

1) We... (more)

Tags: facebook, twitter, social, book, marketing, viral, content, sales, curated, writers.

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