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Friday, December 15, 2017

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Social Marketing = Viral Book Sales? Think again!

By Shane Joseph, published on Jun 15, 2012

...suspicion that I have read this somewhere else before.

The power of the online sales message is felt only when endorsers (and the more powerful the endorser the better) tell others that they should absolutely drop everything they are doing and buy this book – NOW! They call it “going viral.” Sales do not happen when the poor writer himself keeps bleating his repeating groove, overtly or covertly: “Buy my book,” or “Please buy my book” or “Dammit, why aren’t you buying my book. Do you want it free?”

I am therefore not surprised that FB’s IPO bombed. It... (more)

Tags: facebook, twitter, social, book, marketing, viral, content, sales, curated, writers.

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