6 results for 'social media marketing'
Social media engagement goes beyond tweets and posts about your specials and coupon promotions. Your followers and fan tire easily of the “in-your-face” sales pitches about the latest and greatest deal. It gets old and they will eventually tune you out…or even worse, they will stop following you.
Effective engagement leads to REAL social conversations which can lead to authentic and invaluable return on investment. Managers and decision makers often ask: what are the benefits of social media and why should we use it for marketing purposes? Below are seven benefits that can happen as... (more)
Content marketing is the easiest way to improve your online reputation and showcase your industry expertise. You don't always have to create content on a daily basis. Follow these three three easy steps to repurpose your content. By posting and sharing your valuable (and free) information, you begin a genuine social dialogue among followers and fans. Social media is not a platform to sell your products or services; however, helpful and informative content can capture the attention of your fans down the road. Content marketing is an effective way to generate leads and build your networking contact... (more)
What is the one thing a service-based business dislikes the most? Negative customer feedback broadcasted on social media and review sites for the entire cyber world to read.
Unfortunately, there is always that ONE disgruntled customer that you just can’t please – no matter how hard you try. He or she then decides to write a negative review on your company’s Facebook page, Twitter, Yelp or FourSquare. The post could be true or it could be a lie. But the problem isn’t whether the review is true or false. Despite the nature of the post, it’s not JUST negative feedback that is the ‘big... (more)
...me" approach to your social media networks. This narcissistic attitude will only get you banned and disliked. Don't go into social media thinking that people owe you a favor, because they don't.
Here are three simple tips to make you more helpful (and less mercenary) with your social media marketing approach:
1. Share helpful articles and advice on your social media groups (LinkedIn, Facebook Pages, etc.). Set up Google alerts so you stay on top of late-breaking news and trends in your business and industry.
2. Don't demand people for back links. This is an outdated... (more)
Not too long ago, a business could still be successful without being perfect. If the odd customer was left unhappy or unsatisfied, then it was unfortunate but business owners didn’t lose sleep over it. But times are quickly changing. With an endless supply of social media channels out there, the average disgruntled customer can quickly and easily post scathing reviews that may scare new customers away. It doesn't matter if the review is true or false, people read reviews AND believe them.
If your business and employees fail to perform at your customers' standards, then they will complain... (more)
...how do these two break the ice? Well, how about the idea of asking you to dance. That’s right.
Visit Libeck Integrated Marketing and consider the idea of having Rebecca Ryan, a Search Marketing and Keyword Research & Tools expert and Liana “Li” Evans a Search & Social Media Marketing expert, award winning author of the social media marketing book entitled "Social Media Marketing: Engaging Strategies for Facebook, Twitter & Other Social Media," and adjunct professor for Rutgers University's Mini MBA Program teach you to dance or better yet, choreograph... (more)
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