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6 results for 'social media marketing'

Six Benefits of Social Media Engagement

By Ryan Chambers, published on Apr 11, 2012

Social media engagement goes beyond tweets and posts about your specials and coupon promotions. Your followers and fan tire easily of the “in-your-face” sales pitches about the latest and greatest deal. It gets old and they will eventually tune you out…or even worse, they will stop following you.

Effective engagement leads to REAL social conversations which can lead to authentic and invaluable return on investment. Managers and decision makers often ask: what are the benefits of social media and why should we use it for marketing purposes? Below are seven benefits that can happen as... (more)

Tags: social media, social media marketing, facebook marketing, social media tips, social media engagement, social media benefits, social media roi, twitter marketing, smm

How To Repurpose Online Content in Three Easy Steps

By Therese Pope, published on Feb 16, 2012

Content marketing is the easiest way to improve your online reputation and showcase your industry expertise. You don't always have to create content on a daily basis. Follow these three three easy steps to repurpose your content. By posting and sharing your valuable (and free) information, you begin a genuine social dialogue among followers and fans. Social media is not a platform to sell your products or services; however, helpful and informative content can capture the attention of your fans down the road. Content marketing is an effective way to generate leads and build your networking contact... (more)

Tags: blogging, social media marketing, online reputation, blogging tips, how to repurpose content, content marketing tips, content marketing, how to create videos, article marketing

Five Ways to Reduce Negative Complaints on Social Media

By Ryan Chambers, published on Feb 14, 2012

What is the one thing a service-based business dislikes the most? Negative customer feedback broad­casted on social media and review sites for the entire cyber world to read.

Unfortunately, there is always that ONE disgruntled customer that you just can’t please – no matter how hard you try. He or she then decides to write a negative review on your company’s Facebook page, Twitter, Yelp or FourSquare. The post could be true or it could be a lie. But the problem isn’t whether the review is true or false. Despite the nature of the post, it’s not JUST negative feedback that is the ‘big... (more)

Tags: social media marketing, online reputation management, online reputation, negative feedback, negative reviews for restaurants, restaurant marketing, online reviews

Why Social Media Mercenaries Won't Get Far

By Therese Pope, published on Jan 31, 2012

...me" approach to your social media networks. This narcissistic attitude will only get you banned and disliked. Don't go into social media thinking that people owe you a favor, because they don't.

Here are three simple tips to make you more helpful (and less mercenary) with your social media marketing approach:

1. Share helpful articles and advice on your social media groups (LinkedIn, Facebook Pages, etc.). Set up Google alerts so you stay on top of late-breaking news and trends in your business and industry.

2. Don't demand people for back links. This is an outdated... (more)

Tags: social networks, social media marketing, linkedin, online reputation management, online reputation, facebook pages, facebook marketing, linkedin marketing, social media tips

5 Easy Steps To Avoid Negative Posts & Reviews

By Therese Pope, published on Sep 22, 2011

Not too long ago, a business could still be successful without being perfect. If the odd customer was left unhappy or unsatisfied, then it was unfortunate but business owners didn’t lose sleep over it. But times are quickly changing. With an endless supply of social media channels out there, the average disgruntled customer can quickly and easily post scathing reviews that may scare new customers away. It doesn't matter if the review is true or false, people read reviews AND believe them.

If your business and employees fail to perform at your customers' standards, then they will complain... (more)

Tags: social media marketing, online reputation management, how to protect your online reputation, how to avoid negative reviews, bad online reviews, online reputation, bad reputation

Integrating your marketing cohesively

By BusinessLife, published on Apr 18, 2011

...how do these two break the ice? Well, how about the idea of asking you to dance. That’s right.

Visit Libeck Integrated Marketing and consider the idea of having Rebecca Ryan, a Search Marketing and Keyword Research & Tools expert and Liana “Li” Evans a Search & Social Media Marketing expert, award winning author of the social media marketing book entitled "Social Media Marketing: Engaging Strategies for Facebook, Twitter & Other Social Media," and adjunct professor for Rutgers University's Mini MBA Program teach you to dance or better yet, choreograph... (more)

Tags: facebook, twitter, gillean smith, libeck integrated marketing, liana evans, rebecca ryan, social media marketing, published marketing author, other social media

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