1 results for 'proposition'
...currently occupied by publishers, and those in the middle try to go both ways like departments stores that create loyalty programs at one end and private label merchandise at the other.
Success will depend on what value is provided. In the case of Amazon and Kobo, their original value proposition lay in their ability to provide the largest selection of books, globally, without the shopper having to leave the comfort of his home. In becoming a publisher, one has to be selective (also known by that dreaded term “editorial integrity”) and promote only “the selected.” This is a... (more)
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