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Friday, October 20, 2017

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Commercial Success?

By Jared Boggs, published on Oct 27, 2010

The NBA season is set to kick off tonight with two games on TNT. While I look forward to seeing the new look Heat and defending champion Lakers in their respective match ups, what I am not looking forward to is the new LeBron James Nike commercial that will surely be shown ad nauseum.

The commercial is nothing but another ploy for James to get sympathy and help is image. Nike marketing at its finest. During the 1:30 spot, James repeatedly asks "what should I do?" It's supposed to be a response to all the critics and boils down to LeBron essentially saying he is his own man and makes... (more)

Tags: basketball, nba, lebron james, miami heat, nike

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