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New Business Materials: Design With Your Client In Mind

By BusinessLife, published on Sep 15, 2010

...target audience. If the decision maker bought your products and/or services how would it make their business day run smoother and/or grow their bottom line?

THREE: Once you know how to connect what you have to offer to the clients who you want as your customers, design your new business materials in a way the decision maker wants to be communicated to, while stating why the decision maker “must have” your products and/or services to enhance their company’s success.

What type of new business materials will you need to design? Once again, know your client.

... (more)

Tags: business, gillean smith, new business collateral, new business materials, creative collateral

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