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Wednesday, December 13, 2017

1 results for 'guerilla marketing'

OKC fans pull for Dallas without knowing it?

By BusinessLife, published on May 23, 2011

...team, the Dallas Mavericks.

Typically, during the semi-finals, those who attend the game often receive free items such as rally towels or, in this case t-shirts to fill the visual scene with nothing but home team colors.

This continues to be a great business strategy and guerilla marketing tactic to get the crowd united and 'into' the game and even provide a boost to the players who see their color anywhere they look throughout in the stands.

However, it appears that the guerilla marketing fell flat when someone made the choice of blue shirts instead of white... (more)

Tags: basketball, marketing, business strategies, gillean smith, guerilla marketing, oklahoma city thunder, dallas mavericks

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