75 results for 'gillean smith'
In PART ONE of this 3-part series on Social Media, you had the opportunity to consider how well you understood social media basics by reviewing a list of 10 questions and seeing how well you could answer them. In PART TWO, you received the first five questions and answers.
Now, here is the final installment, PART THREE - Social Media: What Is It & What's The Value with the last 5 questions and accompanying answers.
6. How long will it take before I see some results from my social media efforts?
Like any business, it takes time to be discovered by your target market... (more)
In a North Carolina community, an everyday afternoon ended in tragedy. And the incident that took place was made even more disturbing by the poor communication provided by the community management.
No matter where you are or what you do, clear communication is everything. It is imperative, both in business and personal situations. And on this particular day, clear communication was nowhere to be found. The community management team provided the following letter to alert all residents of what took place. The community name and the name of the manager has been removed. Typos and inaccuracies... (more)
Being smart about business means being smart about all aspects of business, including who you hire and keeping your employees connected to the bottom line. One objective to business success is to consider your employees as the bottom line.
While these economic times make it an “employer’s market,” this does not mean you want to take advantage of your employees or new hires, those you need to grow your business. You have to stay connected with your staff and allow them to share what’s working and what your employees consider stumbling blocks to get their jobs done effectively.... (more)
If you have a business, you have a brand. Whether the target markets you want as customers know your brand and what it represents requires strategic thinking, target market research and a visual connection of what your business offers and what your target market feels they “must have.”
Surely you have heard, “you can’t be all things to all people.” Whether you want to provide all the products and services for the clients you wish to serve, most likely smart business decision makers are like smart shoppers. These folks want the very best but are willing to shop around to get the... (more)
Social media has a lot to offer your current clients and those on your radar as well. But selling social media takes more than having a Facebook and Twitter account while commenting on a blog or two.
On the other hand, in this economy as a buyer, there are many who want to be able to sell whatever is of interest and need. Specifically, there are an endless supply of marketing and advertising agencies available, as well as those who may be misrepresenting themselves by offering to develop and design such things as a professional website for $399.
This list of questions is meant... (more)
It’s probably fair to say that most everyone wants to feel loved. I think "feeling loved" has been on my own ‘to do’ list for most of my life. And sure enough, I got there and can’t describe how much I love my two sons.
Writing this book about so many extraordinary events that have taken place in my life, both good and horrific continues to be a struggle with every word that I add. I am already beginning to learn how challenging this is going to be to offer such blunt truths for you and anyone else to read about how many times I feel someone stole my voice.
You need to understand... (more)
I seem to be stuck in time and am having trouble moving past chapter two of my book and into chapter three. When everything happened to General Stanley McChrystal I felt like I was swallowed into a time warp tossing me back to 1972.
After my mother lost my father it was some time before she brought someone else into her life in a romantic way. When she did, it was General McChrystal’s father who ended up being my stepfather. He had many children of his own already. I spent time knowing three of them, one which is now General McChrystal.
Of course at that time, he was attending... (more)
For many in the advertising and marketing world, the word ‘edutainment’ is nothing new. Focused on growing business for clients, agency executives use the word “edutainment” to mean educating in an entertaining and engaging way. But if you haven’t heard of “edutainment” before, the word can be traced as far back as 1948 by The Walt Disney Company to describe the True Life Adventure series. (Source: wikipedia.org)
Edutainment has been a strategy used as part of many a marketing plan. Today, it’s making a comeback through social media. Think about it. The very communication tools... (more)
What do you do when you see the cigarette industry hit hard with thousands of cigarette machines taken out of businesses and community locations nationwide? You revamp the machines into Art-O-Mats of course. I’m a bit prideful in saying I actually used to work alongside the founder of Art-O-Mat. To be honest, I was shoved in a corner of the downstairs creative department of a nationally-recognized ad agency. My corner and the chair and computer I called my home away from home was right next to one Clark Whittington. This man was often quiet and reserved yet brilliant in his artistic... (more)
My parents were marked. I should say the place where my parents resided was marked on the map. How nice. Since my car was in a paid parking lot, I asked if I would have to pay for the time there. The woman behind the visitor's desk stared at me as if she thought I might be an idiot or just plain stupid. She advised me that I would not have to pay. I just needed to take a little piece of paper that she now handed me and present it to the parking attendant. She suggested I ask the traffic attendants what to do from there. What I wanted to suggest to her would not at all have been polite. But... (more)