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Tuesday, October 17, 2017

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OKC fans pull for Dallas without knowing it?

By BusinessLife, published on May 23, 2011

... t-shirts worn by almost every fan at the game were blue.

But the color wasn't just any blue. From TV screens at local sports bars to homes all across the U.S., the blue t-shirts that read, "Thunder Pride" actually matched the blue basketball jerseys worn by the opposing team, the Dallas Mavericks.

Typically, during the semi-finals, those who attend the game often receive free items such as rally towels or, in this case t-shirts to fill the visual scene with nothing but home team colors.

This continues to be a great business strategy and guerilla marketing tactic to ... (more)

Tags: basketball, marketing, business strategies, gillean smith, guerilla marketing, oklahoma city thunder, dallas mavericks

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