1 results for 'chain'
The recent announcement by these players to advance up the book industry value chain from retailing to publishing comes as no surprise. In an industry which has many handoffs in its delivery process, and many players, each player muzzles for maximum turf over time. The ones upstream (i.e. the creators) try to advance down the chain like oil companies muzzling into retail gas stations. Those at the tail, retailers like Amazon and Kobo, try to move into the middle currently occupied by publishers, and those in the middle try to go both ways like departments stores that create loyalty programs... (more)
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