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For many in the advertising and marketing world, the word ‘edutainment’ is nothing new. Focused on growing business for clients, agency executives use the word “edutainment” to mean educating in an entertaining and engaging way. But if you haven’t heard of “edutainment” before, the word can be traced as far back as 1948 by The Walt Disney Company to describe the True Life Adventure series. (Source: wikipedia.org)
Edutainment has been a strategy used as part of many a marketing plan. Today, it’s making a comeback through social media. Think about it. The very communication tools... (more)
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