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With living standard improving, the demand for health product increases as well. In general, the health food market in China demonstrates an increasing trend. It was estimated that the total sales of health food in China was nearly RMB140 billion by 2013. Based on market segment, the health food industry in China can be divided into several categories, namely, dietary supplements, weight management, children’s dietary supplements, traditional nutrition health food, etc., of which dietary supplements is the most popular one. With the release of The Food Industry Second Five Year Plan,... (more)
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